Accounting Theory and Accounting Standards; Financial Reporting and Accounting Information Use; Cost Accounting and Cost Management.
Intermediate Financial Accounting, Senior Financial Accounting, Accounting Theory, International Accounting Standards, Cost Management Accounting, etc.
Consumer Behavior
Principles of Marketing, Consumer Behavior, Seminar on Consumer Behavior
Service operations management, healthcare operations management, queueing economics, gig economy
Undergraduate: e-commerce, supply chain management
Postgraduate: game theory, industrial organization
New Product Development, Network Marketing
New Product Development, Marketing Simulation, Principles of Marketing
Industrial Organization, International Trade, Quantitative Macro, Applied Econometrics
Graduate Course: Empirical Methods in Economics and Business Studies
MBA: Managerial Economics
E-Commerce, Customer Relationship Management
Management Information System, E-Commerce
Methods: Structural model; Causal inference; Machine learning; Natural language processing; Lab experiment
Substances: Brand equity; Livestreaming e-commerce; Sharing economy; Automobile; Self-control; Nostalgia
Brand Management (BBA)
Marketing Decision Models (BBA), with Haibing Gao
Thesis Writing (BBA)
Marketing Modelling II (PhD)
Management Integration: Innovations and Entrepreneurs (MBA), with Yu Zhou, Kanliang Wang, Hai Guo, and others
Financial Accounting, Accounting Theory
Advanced Accounting, Accounting Theory, Financial Accounting Theory and Practice
Management Accounting, Corporate Governance
Management Accounting (Compulsory Course), Accounting (Member of National Quality Course Panel and MOOC Course Panel), Financial Accounting and Reporting Analysis (Compulsory Course) (for Undergraduates);Advanced Management Accounting: Theory and Practi
Consumer Psychology and Behavior, Green Consumption, Self-concept Related Product Preferences
Consumer Behavior (for MBA students)Consumer Behavior (for the International Exchange Students) Cognitive Psychology (for Mater-Doctoral Students)
Internationalization Strategy, Multinational Corporate Strategy, Institutional Environment
International Management (Undergraduate), Thesis Writing (Undergraduate), Operation & Management of Multinational Enterprises (Master of International Business), Academic Writing (Ph.D)
Human Resource Management, Managerial communication, Leadership
Managerial Communication, Human Resource Management, Leadership, Action Learning Methods
Diversity, equity, and inclusion
Leadership
Business and behavioral ethics
Decision making
Organizational Behavior (English) (Undergraduate)
Social Psychology (PhD student)
Corporate Strategy, Social Enterprise
Strategic Management, Fundamental Management, Strategic Decision Simulation, Business Ethics and Social Responsibility
Social Marketing,Platform Marketing
Undergraduate: Principals of Marketing, Marketing Decision Models
Graduate: Research Frontiers in Marketing, Empirical Modeling Seminar
Corporate Finance, Macroeconomics
Theoretical Corporate Finance (PhD)
Financial Management (undergraduate)
Macroeconomics (undergraduate)
Organizational Theory, Institutional Theory, Social Network, Economic Sociology
Organizational Behavior, Organizational Theory, Institutions and Organizations
Basic Theory of International Economics, Mathematics and Quantitative Analysis of International Economy, International Business
The Fundamentals of the World Trade Organization (for Undergraduates)Intermediate International Economics (for Master Students )Advanced International Economics (for Doctor Candidates )Economics Foundation of International Business (for Professional
History of marketing thought and marketing innovation
Services marketing
Marketing strategy
Principles of marketing
History of marketing thought and marketing innovation
Services marketing and digital operation
Business Model Innovation, Digital Entrepreneurship, Strategic Entrepreneurship
Principles of Management
Strategic Management
Business Model Innovation (for Undergraduates)
Seminar on Entrepreneurship
Seminar on Innovation Management
Seminar on Topic Selection (for Graduate Students)
Strategic Management
Entrepreneurship
RMBS made the Top-50 list of MBA,
EMBA and EE programs——The Financial Times
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