Education

2010-2015  Ph.D., Marketing, Renmin Business School, Renmin University of China
1988-1990  Master, Business Enterprise Management, Department of Trade Economics, Renmin University of China
1984-1988  Bachelor, Commodity Science, Department of Trade Economics, Renmin University of China

Working Experiences

2006-2017  Renmin Business School, Renmin University of China
1990-2006  Department of Commodity Science, Renmin University of China

Teaching Philosophy:
Integrate theory with practice.

New Product Development, Network Marketing

New Product Development, Marketing Simulation, Principles of Marketing

Papers

Selected Academic Articles:
Virtual Results - An Important Node of Online Customization Perceived Value Research, Business and Globalization, December 2015;

Research on Online Customization Classification from the Perspective of Cost Performance - Based on the Influence Mechanism of Perceived Value, Business and Globalization, January 2016.

Selected Monographs:
Hong Zhu, Zhiyong Chen, New Product Development, China Renmin University Press, 2014.

Book

Hong Zhu, Zhiyong Chen, New Product Development, China Renmin University Press, 2014;

H E-commerce Program Demonstration, Case Center of Renmin Business School, Renmin University of China.

Key community services

2013  Responsible for case proposition of the Qualification Examination of Logistics Specialist (Chinese and English), National Education Examinations Authority.