Education

2000-2003, Ph.D., Business Administration, Business School, Renmin University of China, Beijing, China

1987-1990, M.S., Computer Software, Xi'an Jiao Tong University

1983-1987, B.S., Computer Software, Xi'an Jiao Tong University

Working Experiences

2002-present   Full Professor

1995-2002     Associate Professor

1993-1995     Assistant Professor

E-Commerce, Customer Relationship Management

Management Information System, E-Commerce

Papers

1. SUN Yinglu, CHENG Dong, Subir BANDYOPADHYAY, XUE Wei, Profitable Retail Customer Identification Based on a Combined Prediction Strategy of Customer Lifetime Value, Published in Midwest Social Sciences Journal, Vol 24, No 1, 2021

2. SUN Yinglu, XUE Wei, Subir BANDYOPADHYAY, CHENG Dong, WeChat mobile-payment-based smart retail customer experience: an integrated framework, Published in Information Technology and Management, 2021

3. Cheng Dong, Wang Zhenshan, Sun Yinglu, An Empirical Study on the Influencing Factors of Offline Retail Customer Experience in the Mobile Internet Era - The Moderating Role of Mobile Social Payments, DongYue Tribune, 2020-11

4. XUE Wei, SUN Yinglu, Subir BANDYOPADHYAY, CHENG Dong, Measuring Customer Equity in Noncontractual Settings Using a Diffusion Model: An Empirical Study of Mobile Payments Aggregator, Published in Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, No 3, 2020

5. Cheng Dong, Sun Yinglu, Xue Wei, Robust CLV Measurement in Non-contractual Settings:A Study of CLV Measurement Combining Probability Models and Machine Learning Algorithms, Management Review, 2019-04

6. Dong Cheng, et al, 2011,Is Value Sufficient? Empirical Research On The Impact Of Value And Trust On Intention, Journal of Software.

7. Dong Cheng, et al, 2010,Only value enough? An Empirical Research on the Impact of Value and Trust on Intention, 2010 2nd International Conference on E-Business and Information System Security, EBISS2010, pp.77-80

8. Dong Cheng, et al, 2009 ,User Acceptance Of Internet Banking: An Extension Of The Utaut Model With Trust And Quality Constructs, International Journal Of Services Operations And Informatics.

9. Dong Cheng, et al,  October 15-17,2008, Adoption of Internet Banking: An Integrated Model, Wicom’08, Dalian, China , pp.9065-9068

10. Dong Cheng, et al, October 12-15, 2008, Customer Acceptance of Internet Banking: Integrating Trust and Quality with UTAUT Model, IEEE/SOLI’08, Beijing, China, pp.383-388

11. Dong Cheng, et al, September 28-29, 2008, On Determinants of User Acceptance of Internet Banking: A Theoretical Framework and Empirical Study, AMIGE’08, Tianjin, China, pp.61-65

12. Dong Cheng, et al, October 14-16, 2007,An Empirical Research of Successful ERP Implementation based on TAM, CONFENIS’07, Beijing, China, pp. 283-292.

13. Yidong Han, Dong Cheng and Pingdan Zhang, Jan 1, 2007, A Summary of the General Trend of the 2006 Marketing in China, Duplicated Materials: Marketing.

14. Dong Cheng, et al, Oct 24-26, 2006, Critical Factors for Successful Implementation of ERP in China”, ICEBE’06, Shanghai, China, pp.358–365.

Key community services

Vice Chairperson of Marketing Engineering Committee, Chinese Society of Optimization, Overall Planning and Economical Mathematics

Projects

Hangzhou Mia "Study on the Lifetime Value of Mobile Payment Customers in Retail Companies"