Education 

2020, Ph.D. in Marketing, University of Hong Kong

          Supervisors: Prof. Sara Kim (primary) & Prof. Echo Wen Wan 

2017, B.Sc. in Applied Psychology, Nanjing University

Work Experience   

2021, Research Assistant Professor of Marketing, Faculty of Business, Hong Kong Polytechnic University

Prosocial behavior; Mental health; Family Structure

《Experimental Design》

《Consumer Behavior Seminar》

《Primary Literature in Marketing》

《Digital Economy and Online Consumer Psychology》

Selected Academic Articles

1. Wang, Phyllis Xue, Ce Liang, and Qiyuan Wang (2025), “Fixing Onlies vs. Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products,” Journal of Marketing, forthcoming. 

2. Wang, Phyllis Xue, Yijie Wang, and Yuwei Jiang (2023), “Gift or Donation? Increase the Effectiveness of Charitable Solicitation through Framing Charitable Giving as Gift,” Journal of Marketing, 87(1), 133-147.