Education

2004, Ph.D., Management, Renmin University of China

1990.9–1993.4, Master, Investment Economy, Renmin University of China

1986.9–1990.8, Bachelor, Infrastructure Economy, Renmin University of China

Work Experience

2021.5–Present, Assistant Professor of Business School of Renmin University of China. The director of academic committee of key laboratory holding by Ministry of Culture and Tourism of the People’s Republic of China

2019.6–Present, Adjunct Professor, Southwestern University of Finance and Economics

2017.7–2021.5, Vice Director, Sichuan Provincial Department of Education

2016.1–2017.3, Vice Director, Sichuan Provincial Department of Culture (Temporary)

2007.3–2017.7, CEO, Chairmen, Beijing RUC Culture and Technology Park Company

2007.3–2016.1, Office Director, RUC Culture and Technology Park

2005.9–2007.3, CEO, RUC Century Technology Company

1999.6–2001.3, Vice Director, Technology Development Office, Renmin University

1993.4–2017.7, Researcher, Assistant Professor, Business School, the School of Finance of Renmin University. Executive Director of Cultural Industry Academy of RUC. Director of Creativity Industry Academy of RUC.

Asset Pricing, Culture industry, Finance, Corporate Management

Intangible Assets Evaluation, Chinese and Foreign Evaluation Criteria, Finance Accounting, Real Estate Management, Property Management

Selected Academic Articles

Improving copyright mortgage system needs more effort, 2012-08-09, China Intellectual Property, 2012(8)

Raising college cultural self-awareness and advancing culture industry development, 2012-04-01, Beijing Education, 2012(4)

Building national culture security surveillance system, 2012-03-27, Renmin Ribao, Theoretical [7]

Focusing on fostering colleges to become culture industry development incubator, 2011-11-01, Guan Dian Zhai Bian (146)

Building national culture security surveillance and reacting system, 2012-03-27, Renmin Ribao, Theoretical

China provincial culture industry development index study, 2011-02-10, Cultural industries Guide

Technological engine pushing on Beijing culture and creativity industry development, 2011-01-18, Social Sciences in China

Research of risk control in copyright mortgage for banks, 2010-08-01, China Copyright

Design of culture and creativity industry clusters’ competitive power assessing system and index, 2010-04-10, Cultural industries Guide

Applicative value of urban cultural industry development assessing system, 2010-03-23, Social Sciences in China

“Culture + Technology”, igniting a new shinning point of economy, 2009-08-28, Fortune World

Building innovation platform, gathering creativity essence, construct inventing ground, 2009-08-20, Haidian Newspaper

Practice and introspection of construction of special university technology park, 2009-05-25, Chinese University Technology Transfer

Development strategy of building special university technology park service zone, 2008-06-01, Chinese University Technology Transfer

Selected Monographs

Entrepreneurship Training Practice, June 2020, Renmin University of China Press

China Provincial and Urban Culture Industry Development Blue Book, 2013-05, China Renmin University Press

Study of China Urban Culture Industry Development Evaluation System, 2011-05, China Renmin University Press

Beijing Culture and Creativity Industry Clusters Development Study Report, 2009-10, China Renmin University Press

China Culture Consumption Index Report 2016

Cultural Brand Blue Book: China Cultural Corporation Brand Development Report (2018)

China Copyright Yearbook, persisting from 2009 to 2016

Selected Research Grants

Assessing System and Measurement Research on Implementing Results of Culture Industry Development Plan, 2010, National Office for Philosophy and Social Sciences, Social Science Funding Program

Study of Cooperation System for Culture Construction of “The Four Platforms” in Beijing, 2015, Beijing Social Science Funding Program

Integration and Application Samples of University Technology Park Cultural Services, 2012-2015, National Technology Supporting Program

Corporate Projects、Policy Reports、Business Reports

1. Suzhou Dushu Lake College Student Entrepreneurship Curriculum Design Research, Suzhou Dushu Lake Higher Education Park

2. Research on the regulatory system of the cultural market under the new situation, Ministry of Culture

3. Research on Accelerating the Construction of Chengdu "Cultural and Creative Center", Chengdu Municipal Party Committee Policy Research Office

4. Project of establishing a national cultural and financial cooperation pilot zone in Dongcheng District

5. Research on Management Measures for Major Projects with Special Funds for Cultural Industry Development of the Ministry of Culture, Ministry of Culture

6. Feasibility Study on the Construction of Jiangsu Cultural Consumption Big Data Platform, Jiangsu Provincial Party Committee Propaganda Department

7. Measurement and Release of 2017 Top 50 Brand Values of Chinese Cultural Enterprises, Ministry of Culture

8. Research and development of cultural brand service platform, Ministry of Culture

9. Research on talent cultivation in higher vocational colleges and social needs, 2018, Ministry of Education

10. Research on Comprehensively Promoting the Construction of Yibin National Industrial and Educational Integration Demonstration City, 2021，Renmin University of China (Yibin) Yangtze River Economic Belt Research Institute

11. Big Data Analysis Helps Research on Political Participation and Discussion,2022，United Front Work Department of Beijing Municipal Committee

12. Study on the Economic Benefits of the Construction of Beijing Museum City, 2022，Beijing Municipal Bureau of Cultural Relics

Honors and Awards

2018-2020 Political Involving Outstanding Personnel, 2021, the Central Committee of Jiusan Society

2013-2017 Political Involving Outstanding Personnel, 2017, the Central Committee of Jiusan Society

2015, 7th Beijing Advanced Education Achievement the First Prize

2015, 3.8. Flag Bearer of Haidian District

2012, Outstanding Teacher of Governmental Senior Servant Training Program

2011, Outstanding Research Achievement Prize of National Press and Publication Administration

Other Appointments (In last 5 years)

Member of 12th CPPCC National Committee, Sichuan Province

Vice Director, 14th Education and Culture Committee, the Central Committee of Jiusan Society

Member of 14th Improving Technology Innovation Committee, the Central Committee of Jiusan Society

Assessment Expert of Beijing Culture Industry Development Special Investment

Expert in state-owned capital budget review of the Ministry of Finance

Evaluation expert of National Art Fund

Media Coverage, Speech at Business Forum

Since 2016, In “China Culture Industry Index Briefing” holding by Renmin University and Ministry of Culture, topics including “China Provincial Cultural Industry Development Index” and “China Cultural Consumption Index” were reported by national and local major media, such as the Xinhua News Agency, People’s Daily, Guangming Daily, Economic Daily, Beijing Daily.

2016-11-03, In Tianfu Financial Forum, announced “China Western Provincial Cultural Industry Development Index” and “China Western Cultural Consumption Index”

2016-11-09, Held “New Creation New Industry New Economy Forum”

2017-03-14, Interviewed by Daily Economic News with topic “Using marketize power to solve high-end original product lacking problem in cultural industry”

2018-01-30, Spoke on Shuronghui held by Sichuan Finance and Technology Academy regarding topic “Cultural Finance Development Hotspots and Trends”

2019-02-19. China Daily reported “Technology giving edge in upgrade of cultural industries”

2019-02-25, Spoke on “Forty Years After ‘Reform and Opening-up’ and Education Philosophy Update Symposium” in Tsinghua University

2019, Submitted text of speech on session of the standing committee regarding special topic, “Make People-Satisfied Education”, in Chinese People's Political Consultative Conference.

2019, Key survey topic “Poverty alleviation in area with deep poverty through education” (Liu J., Zhu X., Peng Y., Xiao L.)

2019-08, Interviewed by Sichuan News with topic “Implementing the 20 articles of vocation and education, fostering education-supporting students to find new job”

2020, Interviewed by Sichuan Education Guide in channel “Voice from the Two Conferences” with topic “Accelerate Cultural and Artistical Colleges Interior Development”

2020-11, Interviewed by Sichuan Zhengxie Bao in special column “Setting Sail in the 14th Five Year Plan, Focusing on New Development and Writing Down New Era” with topic “Accelerate Constructing Flourishing Road of Sichuan Education”

2021-01, Interviewed by Sichuan Zhengxie Bao with topic “Enhancing and Expanding Educational Achievement in Poverty Alleviation, Pushing on Making Local Ethic Groups’ Villages Prosperous”