Education

1999.04-2002.03  Ph.D., Graduate School of Business Administration，Kobe University，Japan
1986.09-1989.07  Master, Commercial Economics，Renmin University of China
1979.09-1983.07  Bachelor, Department of Business and Economics，Anhui University of Finance and Economics

Working Experiences

1989.07-Present    Faculty, Renmin Business School, Renmin University of China
1983.07-1986.08   Lecturer, Department of Business and Economics, Anhui University of  Finance & Economics

Marketing theory, Retail Management

Marketing Studies, Retail Management, Methodology of Management Research

Papers

Selected Academic Articles:

1.A Study of Smart and Connected Products Reshaping Corporate Boundaries: The Case of Xiaomi", Management World, 2022.04

2.Competitive Advantages of Enterprise Niche Construction: Case Comparison of Yutong and BAIC Group, Management Review, 2016.05 

3.Path Evolution of Development of BAIC Group’s Technology: Resources and Decision Logic, Management World, 2014.09 

4."Strategies for the Design and Writing of Qualitative Research — A Summary of Conferences on “China Business Management Case and Quality Research” (2012), Management World, 2013.02 

5.Automobile Mould Manufacturing Capacity Evolution Path and Ability Accumulation Competition: Beijing BYD Mold Case", Chinese Journal of Management, 2012.02

 Selected Research Grants: 

2012-2015  "Research on Symbiotic Innovation Strategy of New Energy Automobile Enterprises and Commercial Ecosystem in China", (National Natural Science Foundation of China.

Honors and Awards

2016  One of the 100 Best Developed Cases in China, “ Hai Kang Company R & D Management Confusion: How to Sell the Cow and Drink the Milk?”
2015  One of the 100 Best Developed Cases in China, “The Transformation of Advantech
towards Amoeba Management: The Management of Organizational Routines”

Media Coverage、Speech at Business Forum :
2017.07  "Future Retail Opportunities" Under the Logic of Industrial Reform (The Economic Observer)
2016.09   Deliver Speech “Marketing Value and Ethic”, Award for China Marketing
Excellence Forum (The Economic Observer)