Education

2003  Ph.D., Management, Graduate School of Chinese Academy of Social Sciences

1996  Master, Economics, Renmin Business School, Renmin University of China

1993  Bachelor, Economics, Department of Trade Economics, Renmin University of China;

Previously, Visiting Scholar, the Harvard Business School, INSEAD, National University of Singapore, Lancaster University, and University of Texas at San Antonio.

Working Experiences

2003.07- Present  Renmin Business School, Renmin University of China;

1997.07-2000.08  China Post Mail Order Co., Ltd., State Post Bureau of the People’s Republic of China;

1996.08-1997.06   State Post Bureau of the People’s Republic of China ;

Previously, Assistant Dean, Renmin Business School;

Director, MBA Project Center; Director, Research Center for Management Case and Teaching Innovations;

Executive Associate Editor and Reviewer, the Journal of Logistics Management, Books and Newspaper Materials Center, Renmin University of China.

Enterprise Strategy and Culture, Traditional Management Thoughts, Management Education, etc.

Corporate Strategy Management, Traditional Culture and Corporate Management, Leadership, Principles of Management, Innovation Management, Corporate Culture

Papers

Selected Academic Articles

1. Gang Liu, Jianling Yin, Yin Tang, 2022, The Effective Market and Responsible Government in Strategic Industry Management: Practice and Optimization Strategy of Chain Chief System, Chinese Public Administration, No. 12

2. Gang Liu, Lingran Zhang, Han Liang, Zeyu Wang，2021，Research on Information Sharing Mechanism of Internet Entrepreneurship: A Two-stage Model Integrating Internet Crowdfunding and Social Data, Journal of Management World, No. 2

3. First Author, The Effective Market and Responsible Government in Strategic Industry Management: Practice and Optimization Strategy of Chain Chief System, Chinese Public Administration, No.12 (2022);

4. First Author, Interpreting the Tao Te Chingfrom the Perspective of Leadership, Journal of Renmin University of China, No.5 (2021);

5. First Author, Research on Information Sharing Mechanism of Internet Entrepreneurship: A Two-stage Model Integrating Internet Crowdfunding and Social Data, Journal of Management World, No.2 (2021);

6. First Author, Research on Selection of Chinese Strategic Industry from Perspective of Industrial Linkage Theory, Teaching and Research, No.10 (2020);

7. First Author, Value Proposition, Value Creation,Value Sharing and Dynamic Evolution of Agricultural Industrial Ecosystem: ACase Study of Deqingyuan, Chinese Rural Economy, , No.7 (2020);

8. First Author, Optimization of Business Environment from Perspective of Externality——Thoughts Based on Enterprise Demand Orientation, Chinese Public Administration, No.11 (2019);

9. First Author, The Development of Animal Husbandry Since 40 Years of Reform and Opening-up: Achievements,Challenges and Countermeasures, Chinese Rural Economy  No.12 (2018);

10. First Author, University Teaching Innovation and Countermeasures Under the Era of “Internet +”, China Higher Education Research, No.2 (2017);

11. Second Author (Corresponding Author), Research on the Relationship Among Knowledge Resources, R & D Investment and Cross-border Innovation Performance of Enterprises – An Empirical Analysis Based on Panel Data Threshold Regression, Management Review, No.1 (2017);

12. First Author, The Advantage of WeChat Moments, Inner Group Conditions and Internet Entrepreneurship – A Perspective Based on the Social Identity and Embedding Theory, China Industrial Economics, No.8 (2016);

13. First Author, Organization and Implementation of Course Group Construction of Subject Basic Courses, China Higher Education Research, No.8 (2016);

14. First Author, Entrepreneurial Team Culture Diversity and Internet Entrepreneurial Financing, Finance & Trade Economics, No.6 (2016);

15. First Author, The Separate Ways and Returns of the Traditional Management Thoughts - Inspiration of M Management Thoughts to the Management Paradox, Academic Research, No.10 (2015) (“Extracts of Arguments”, Xinhua Wenzhai, No.1(2016));

16. First Author, The Matching of Senior Executive Type and Enterprise Strategy Selections – A Perspective Based on the Combination of Industry Life Cycle and Enterprise Capability Life Cycle, China Industrial Economics, No.10 (2015) (Reprinted in full text by Renmin Copied Materials from Newspapers & Journals, Enterprise Management Research, No.12 (2015));

17. First Author, Integrated Curriculum and Its Application in Management Education, China Higher Education Research, No.9 (2015);

18. Gang Liu, Xiaodong Yu, Xirong Cheng, The effects of professional managers’ credit on their work performance: Firm owners’ trust and credit identification mechanism, Frontiers of Business Research in China, 2015, 9(2): pp.192-206;

19. First Author, Consumer Demand Dynamic Response, Enterprise Boundary Selection and Business Ecosystem Construction: A Case Study Based on Apple Corp, China Industrial Economics, No.5 (2013) (Reprinted in full text by Renmin Copied Materials from Newspapers & Journals, Enterprise Management Research, No.7 (2013));

20. First Author, Reflective Teaching and Its Application in Management Education, China Higher Education Research, No.3 (2014);

21. Independent Author, The "Soft" Means of Management: Enterprise Culture, Guangming Daily (Theory Edition), April 5, 2013;

22. First Author, Empirical Study on the Impact of Dynamic Capabilities to Enterprise Performance – A Perspective Based on the Environmental Uncertainty, Economic Theory and Business Management, No.3 (2013);

23. Independent Author, Strengthen the Construction of Enterprise Culture and Enhance the Competitiveness of Enterprises, People's Daily (Theory Edition), October 15, 2012;

24. First Author, Empirical Study on the Influence Mechanism of Corporate Moral Construction to Employee Satisfaction – A Mediating Effect of Social Responsibility Based on Employee Perception, Economic Theory and Business Management, No.5 (2011) (Reprinted in full text by Renmin Copied Materials from Newspapers& Journals, Enterprise Management Research, No.6 (2011));

25. Donald Lien, Gang Liu, Financial assistance for study abroad students: An economic analysis, International Review of Economics and Finance，2010,19(3): 515-522 (SSCI Index);

26. First Author, Corporate Social Responsibility, Relational Capital and Competitive Advantage - An Analysis and Reflection Based on TOYOTA's “Recall” Incident, Finance & Trade Economics, No.6 (2010);

27. Independent Author, Preparation and Organization of Case Teaching in Management Discipline, China Higher Education Research, No.5 (2010);

28. Dong Cheng, Gang Liu, Cheng Qian and Yuan-Fang Song, User acceptance of internet banking: an extension of the UTAUT model with trust and quality constructs, Int. J. of Services Operations and Informatics, 2009,4(4):378-393 (EI cited);

29. First Author, Influence Analysis of the User Controlled Perception on Continuance Use Behavior of Online Banking, Economic Theory and Business Management, No.1 (2010);

30. Independent Author, The Logical Framework and System Construction of Traditional Management Thoughts Applied in Modern Enterprises – A Perspective Based on the Stakeholder Theory, China Soft Science, No.12 (2009);

31. Independent Author, Status and Optimization Countermeasures of MBA Corporate Social Responsibility Education – A Analysis Based on the Questionnaire Survey of MBA Students, China Higher Education Research, No.11 (2009) (Extracts of Arguments”, Xinhua Wenzhai, No.5(2010));

32. Second Author (Corresponding Author), Abusive Management and Employee Performance: The Roles of Tradition and Trust, Acta Psychologica Sinica, No.6 (2008);

33. Second Author, Research on Dual Financial System and Farmers' Consumption Credit – Interpretation and Analysis of ROSCA, Economic Research Journal, No.2 (2009);

34. First Author, The Driving Force and Realization Path of Multinational Corporations' Competitive Strategy in China – A Perspective Based on Supply Chain Management, China Industrial Economics, No.6 (2008);

35. Second Author, Enterprise Differentiation Analysis of Technical Trade Barriers and Countermeasures of International Trade, Management World, No.6 (2008);

36. Independent Author, Harvard Business School Case Teaching Mechanism and Its Implications, China Higher Education Research, No.5 (2008);

37. Independent Author, The Pre-Qin Confucian Views of Righteousness and Benefits as well as the Construction Standards of Corporate Social Responsibility, Journal of Renmin University of China, No.2 (2008).

Selected Monographs

1. Independent Author, Research on Strategic Industry Selection and Investment -- Based on the Perspective of Industrial Chain, China Renmin University Press, 2022

2. Independent Author, Study on the Issues of Overall Industrialization, Urbanization and Agricultural Modernization – A Perspective Based on the Mobility of Migrant Workers, Economy & Management Publishing House, 2016;

3. Independent Author, Study on Sinology to Understand Management, China Renmin University Press, 2015;

4. Independent Author, Chinese Traditional Culture and Enterprise Management – A Perspective Based on the Stakeholder Theory, China Renmin University Press, 2010 (2nd Edition in 2015);

5. Independent Author, Supply Chain Management: Transaction Costs and Decision Optimization Research, Economy & Management Publishing House, 2005;

6. Fourth Author, Study on the Problems of China's Industrial Modernization, China Social Sciences Press, 2004.

Selected Research Grants

1. Key Project of the National Social Science Foundation of China (17AJY012): Research on Strategic Industry Selection and Investment from the Perspective of Industry Chain;

2. General Project of Humanities and Social Sciences Research by the Ministry of Education (09YJC630224): Modern Enterprise Application Framework of Traditional Management Thoughts: A Perspective Based on "Confucian Ideology" Logic and the Stakeholder Theory;

3. Beijing Excellent Talent Training Fund Project (PYZZ090504001156): Study on Regional Sustainable Development of Beijing Based on Resource Constraint and Environment Friendly;

4. Project of the National Social Science Foundation of China (09CJL014): Study on the Issues of Overall Industrialization, Urbanization and Agricultural Modernization – A Perspective Based on the Mobility of Migrant Workers;

5. National Research Project of the 2nd National Agricultural Census (N3302): Study on the Rural Industrialization and Urbanization in China;

6. Soft Science Project of 2008 of the Ministry of Agriculture: Study on the Agricultural Modernization of Chinese Characteristics (Project number: 200801).

Selected Presentations at Academic Meetings

2014.10.12  “Introduction ofTalent or ‘Wolf’ -Thinking on the Chinese Occupational Managers Credit Status Survey and System Construction”, Chinese Occupational Managers Development Forum of 2014;

2012.6.18  “Case Teaching: Mechanism of Actions and Implementation”, The National Financial Major Graduate Education Steering Committee and the Dean of Education Unit (Director of the Department) Work Meeting of 2012.

Cases and Textbooks

1. Textbook (First Translator), Management (15th Edition), China Renmin University Press, 2022;

2. Textbook (Chief Editor), Crisis Management (2nd Edition), China Renmin University Press, 2021;

3. Textbook (First Translator), Strategic Management: Concepts and Cases (13th Edition), China Renmin University Press, 2021;

4. Textbook (First Translator), the Case Study Handbook: A Student’s Guide (2nd Edition), China Renmin University Press, 2020;

5. Textbook (First Translator), Business Ethics: Concepts and Cases (8th Edition), China Renmin University Press, 2020;

6. Textbook (Chief Editor), Management (2nd Edition), China Renmin University Press, 2019;

7. Textbook (Chief Editor), Logistics Management (4th Edition), China Renmin University Press, 2018

8. Textbook (First Translator), Strategic Management: Concepts and Cases (12th Edition), China Renmin University Press, 2017;

9. Textbook (First Translator), Management (13th Edition), China Renmin University Press, 2017;

10. Textbook (Chief Editor), Management, China Renmin University Press, 2016;

11. Textbook (Independent Author), Innovation Management, Chinese Science and Culture Audio and Video Publishing House, 2015;

12. Textbook (Independent Author), Chinese Traditional Culture and Enterprise Management, Chinese Science and Culture Audio and Video Publishing House, 2015;

13. Textbook (Independent Author), Principles of Management, Chinese Science and Culture Audio and Video Publishing House, 2015;

14. Textbook (Chief Editor), Crisis Management, China Renmin University Press, 2013;

15. Textbook (First Translator), Business Ethics: Concepts and Cases (7th Edition), China Renmin University Press, 2013;

16. Textbook (First Translator), Strategic Management: Concepts and Cases (10th Edition), China Renmin University Press, 2012;

17. Textbook (Independent Translator), Harvard Business School Case (Second Series):Strategy Management, China Renmin University Press, 2009;

18. Textbook (First Translator), Case Study Guide: Reading, Analyzing, Discussing Cases and Writing Case Reports, China Renmin University Press, 2009;

19. Textbook (Independent Translator), Modern Competition Strategy, China Renmin University Press, 2006;

20. Textbook (Chief Editor), Logistics Management, China Renmin University Press, 2005 (Normal National Higher Education “11th Five-Year” National Planning Textbook, Second Edition of 2008 edition, Third Edition of 2014 );

21. Textbook (Independent Author), Logistics Management, Social Sciences Literatures Electronic Audio and Video Publishing House, 2004;

22. Business School Case library (First Author), Expansion Road of the H Technology Company, 2014;

23. Business School Case library (First Author), The Dilemma of Direct Selling and Agency: Channel Transform of L Medical Company, 2012;

24. Business School Case library (First Author), Diversified Development Road of Culture Enterprise - Future Sifang Group, 2012;

25. Business School Case library (First Author), The Development Strategy of State-owned Enterprises in the New Era: LD Printing & Packing Group, 2010.

Corporate Projects, Policy Reports, Business Reports

1. Research on Quality Evaluation Index System of Food Industry in China (China Food Industry Association);

2. Research on Post Evaluation on Property Rights Management of State Grid (State Grid Energy Research Institute);

3. Research on Enterprise Culture Construction of Northwest Power Grid Co., Ltd. (Northwest Power Grid Co., Ltd.);

4. Compilation of Enterprise Management Cases (China National School of Administration);

5. Research on Development Strategy of Beijing Gas Group (Beijing Gas Group).

Media Coverage, Speech at Business Forum

2017.9.8-14 “The Opening of the 3rd Session Senior Seminar of the Chinese Entrepreneur Business College, Professor Liu Gang will Teach Knowledge of Enterprise Management: Learning Has A Significant Meaning for Enterprises Looking for Development”, European Times;

2016.5.17  “The Establishment of A "Trinity" Professional Manager Credit Evaluation System”, China Business Times.

Key community services

Executive Vice Chairman, China Enterprise Management Research Association;

Vice President, CSR Research Center, Chinese Academy of Social Sciences;

Executive Director, the Capital Enterprise Reform and Development Research Association;

Editorial Board Member, Journal of China State-owned Enterprise Management.

Honors and Awards

2021 Teaching Innovation Award of RUC 2020,RenminUniversity of China;

2020 National First-class Undergraduate Course, Ministry of Education;

2020 "Outstanding Scholar"Distinguished Professor,RenminUniversity of China

2019 Quality Online Open Course, Ministry of Education

2019 Lecturer of high-quality undergraduate courses in Beijing universities & excellent professional courses (public courses) in Beijing universities, Beijing Municipal Education Commission

2016  Outstanding Professor of the First Batch, School of Business;

2015  Second Prize of the 1st Session High Level Works Review (Academic Works), School of Business;

2014  “Top 100 National Excellent Management Cases”, the 5th Session, China National MBA Education Supervisory Committee;

2014  MBA Teaching Dedication Award, School of Business

2013  Best EE Teacher, School of Business

2012  “Ten Teaching Models”, Renmin University of China

2011  Jiang Yiwei Enterprise Reform and Development Academic Fund Monograph Award of the 4th Session;

2011  Third Prize of the National Defense Science and Technology Progress Award, the Ministry of Industry and Information Technology;

2009  Best Scientific Research Project Award, School of Business

2009  First Prize of the Second National Agricultural Census Bidding Project, the National Bureau of Statistics;

2008  Second Prize of Beijing Education and Teaching Achievements (Higher Education);

2008  First Prize and Second Prize of Outstanding Teaching Achievement Award, Renmin University of China;

2007  Excellent Award of Young Teachers’ Basic Teaching Skills Competition for the 4th Session, Renmin University of China;

2007  “Ten Teaching Models”, Renmin University of China;

2007  Special Contribution Award of the 8th China MBA Forum;

2007  Third Prize of the 6th Excellent Research Works Award of China Academy of Social Science;

2007  9th Excellent Research Works Award of Renmin University of China. Media Coverage, Speech at Business Forum

2017.9.8-14 “The Opening of the 3rd Session Senior Seminar of the Chinese Entrepreneur Business College, Professor Liu Gang will Teach Knowledge of Enterprise Management: Learning Has A Significant Meaning for Enterprises Looking for Development”, European Times;

2016.5.17  “The Establishment of A "Trinity" Professional Manager Credit Evaluation System”, China Business Times.