Education

2007.05-2011.07 City University of Hong Kong

2002.09-2005.04 Beijing Institute of Technology

1998.09-2002.07 Ocean University of China

Work Experience

2011.09-2024.03 Nanjing University

2005.05-2007.04 Oracle China R&D Center

AI in Marketing

Analyzing Unstructured Data for Marketing

Gig Economy

Principles of Marketing

Selected Academic Articles, Monographs, Competitive Research Grants, Presentations at Academic Meetings

S. Zhang, K. Xu(*), K. Srinivasan, " Frontiers: Unmasking Social Compliance Behavior During the Pandemic". Marketing Science, 42(3), 2023.

K. Xu, J. Chan, A. Ghose, S. Han, "Battle of the Channels: The Impact of Tablets on Digital Commerce". Management Science, 63(5), 1469-1492, 2017

K. Xu, S.S. Liao, R.Y.K. Lau, J. Zhao. “Effective Active Learning Strategies for the Use of Large-Margin Classifiers in Semantic Annotation: An Optimal Parameter Discovery Perspective”. INFORMS Journal on Computing (JOC), 26(3), 461-483, 2014.

Marketing and E-commerce Powered by AI, National Social Science Fund, 500,000RMB, 2022.12

Honors and Awards

Nunamaker-Chen Best Impact Paper, AIS, 2022-12

Teaching Award sponsored by Xinhua Daily Press Group, Nanjing University, 2021-09

Duxia Teaching Award, Nanjing University, 2017-07