Education

1999.09-2004.01  Ph.D. in Management, Renmin University of China
1994.09-1997.07  M.A. in Economics, Renmin University of China
1988.09-1992.07  B.E., Tianjin Textile Engineering Institute

Working Experiences

Renmin Business School, Renmin University of China
Shenzhen Ruibo Computer Network Appliance Co., Ltd
Shenzhen Xinhaihu Communication Equipment Co. Ltd
Xi'an Haibo International High-tech Co. Ltd
Xi'an State-run Xijing Clothes Factory

Healthcare, Digital Therapeutics, Big Data Marketing, Customer Relationship Management, Repeat Buying Behavior

Business Marketing, Marketing Simulation, Multinational Business Decision Simulation, Entrepreneurial Enterprise Operation Simulation

Papers

Selected Academic Articles

Han, J., Popkowski Leszczyc, P. & Zhang Z., L. (2021). The non-linear effect of minimum bid on ending prices in auctions. Journal of Interactive Marketing, 54, 86-102.

Shen, Y., Choi, P., Li, J., Zhang, X., & Han, J. (2019). How Online Descriptions of Used Goods Affect Quality Assessment and Product Preferences: A Conjoint Study. Journal of Applied Business and Economics, 21(2).

Han, J., Qiu, C., & Popkowski Leszczyc, P. (2018). The effects of competitive reserve prices in online auctions. European Journal of Marketing, 52(7/8), 1439-1456.

Han, J., Shen, Y., & Leszczyc, P. T. (2017). Short-and Long-run Competition of Retailer Pricing Strategies.  International Journal of Business ,  22 (2).

Shen, Y., Li Shen., Han, J,(2017).Seller Product Information vs. Electronic Word-of-Mouth: An Empirical Study on Online Buyers’ Preferences.  WSEAS Transactions on Business and Economics , (14), 163-169

Cheng, D., Han, J., & Song, Y. (2011). Is value sufficient? Empirical research on the impact of value and trust on intention.  Journal of Software,  6 (1), 124-131.

Jidong, Han, Hao Zhang, Xia Wang (2013). Research Progress on the Relationship between Social Networking Sites and Consumer Purchase Decisions.  Commercial   Time (15), pp. 36-38;

Zhilan Li, Jidong, Han, Lin Jiang (2013). The Difference of Consumption Intention Among Households of Different Scales in China.  China Business and Market  ,   27 (7), pp. 92-96;

Guanzhi Wu, Hao Zhang, Zhangjian Shi, Jidong Han (2013). Measurement of Banking Service Quality Dimensions and Analysis of Its Influencing Factors.  Economic Survey  (4), pp.94-98;

Jidong Han, Liping Wang (2007). Mechanism Analysis of "First-in Advantage" in Online Auction and Its Warning to Investors.  Contemporary Finance & Economics  (7), pp. 68-71;

Jidong Han, Pingdan Zhang, Yanyan Zhang (2005). Core Competence Evaluation of Enterprise Value.  Modernization of Management  (2), pp. 28-30;

Jidong Han, Yanyan Zhang, Dong Cheng, Guanzhi Wu (2004). Research on Evaluation Index System of Auction Website.  Modernization of Management (1), pp.36-40;

Jidong Han, Dong Cheng, Yanyan Zhang (2002). Comparative Study of Online Auction Mode and Traditional Auction Mode.  Modernization of Management (3), pp.36-39;

Jidong Han, Weiping Yuan (2004). Construction of Brand Gradient.  China Marketing   (Management)  (08), p.24.

Selected Monographs

Jidong Han, Customer Relationship Management and Model in the Data Era , Renmin University Press, 2022;

Jidong Han, Dong Cheng, Yanyan Zhang,  Analysis of Customer Relationship Management, Renmin University Press, 2006;

Jidong Han,  Online Auction, Posts & Telecom Press, 2004.

Selected Presentations at Academic Meetings

Han, J., Cheng, D., (2021). Digital Therapeutics and Its Mechanism in Daily Life Scenario.  ISMS Marketing Science Conference

Han, J., Cheng, D., & Song, Y. (2010). What affect the acceptance of mobile marketing?  International Conference on NETWORKING and Digital Society (Vol.2, pp.528 - 531). IEEE.

Cheng, D., Han, J., & Song, Y. (2010). Only Value Enough?: An Empirical Research on the Impact of Value and Trust on Intention.  International Conference on E-Business and Information System Security (Vol.25, pp.617-627). IEEE.

Song, Y., & Han, J. (2009). Is Enjoyment Important? An Empirical Research on the Impact of Perceive Enjoyment on Adoption of New Technology.  International Conference on Information Management, Innovation Management and Industrial Engineering (Vol.4, pp.511-514). IEEE Computer Society.

Cheng, D., Yang, D., Han, J., & Song, Y. (2007).  An Empirical Research of Successful ERP Implementation Based on TAM .  Research and Practical Issues of Enterprise Information Systems II . (pp.283-292). Springer US.

Song, Y., Han, J., Cheng, D., & Zhang, Y. (2007). An Empirical Research on the Impact of CSFs on Adoption of ERP.  International Conference on Wireless Communications, Networking and Mobile Computing  (pp.6254-6257). IEEE.

Jidong, Han., & Dong, C. (2007). Empirical Research on User Acceptance and Implementation Effectiveness of ERP. In  1st International Conference on Growth of Firm and Management (pp. 552–556).

Han, J., Song, Y., Zhang, Y., & Cheng, D. (2007). Empirical Research on Information Search Behavior.  The Sixth Wuhan International Conference on E-Business  (pp.290-296).

Research Philosophy

“Marketing research should focus on data-driven trends, advance algorithmic improvements and landing applications, and continue to improve corporate marketing practices.”

Teaching Philosophy

Under the background of “Internet + Mobile App”, it is important to strengthen the last two aspects of the closing loop of “Learning, Knowing, Action and Reflection”.

Cases and Textbooks  

2016 Jidong Han, Jinzhe Song, Dongxian Li, Guanzhi Wu, “Restricted Traffic and Restricted Purchase: Challenges Faced by China First Mandarin Group (A) (B) (C)”, (Case No.: GC-15-024), China Business Administration International Case Library (ChinaCases.Org);

2012 Jidong Han,  Service Marketing, China Renmin University Press;

2002 Jidong Han, Dong Cheng, Introduction to Electronic Commerce , China Renmin University Press;

2002 Jidong Han, Design and Marketing of New Products, Huaxia Publishing House.

Corporate Projects, Policy Reports, Business Reports

Civilian Marketing System Construction Plan of China Aero Space and Industry Corporation (CASIC);

Study of Traveling mode of Chinese Consumers of Ford Motor;

Development Strategy of Jinzhou Bank;

Development Plan of Productive Service Industry of Beijing Changping District Government;

Fujian Sedrin Beer Marketing Management System Integration;

Marketing Strategy, System Construction and Market Planning of North Atlas Excavator Co., Ltd;

Channel Strategy of Beijing Lotus Home Appliance Co., Ltd;  

Marketing Plan of the Badaling Great Wall Co., Ltd;

Marketing Strategy of Zhejiang Superman (Group);

Marketing Strategy of Chongqing Beer (Group) Co., Ltd;

Establishment Plan of Daqing Oilfield Pioneer Group Marketing Company;

Reorganization and Construction of Sales System of Shandong Weilong Wine Co., Ltd;

Design of Sales Management System for Nanjing Panda Electronic Marketing Company;

“Depth Analysis and Website Evaluation of Online Auction Industry” of China Network Evaluation Center;

Distribution System Design and Personnel Training of Shandong Yinmai Beer Co. Ltd;

Marketing Strategy of Xining Electric Power Administration of Qinghai Province.

Honors and Awards

2021 “Best Social Service”, School of Business, Renmin University of China;

2011 “Excellent Teaching in Undergraduate Program”, Renmin University of China;

2010 “Best Teaching Contribution in EMBA Program”, School of Business, Renmin University of China;

2010 “Best Social Service”, School of Business, Renmin University of China;

2009 “Best Social Service”, School of Business, Renmin University of China;

2004 Second Prize of the “The 3rd Renmin University Teaching Basic Skill Competition Award”, Renmin University of China;

2003 Nominated for “Top 10 Excellent Professors in Teaching of Renmin University”;

2003 “Chinese Business Association Scholarship”, Renmin University of China.