Education

2000.09-2005.07  Ph.D., Management, Tsinghua University

1996.09-2000.07  Bachelor, Environmental Engineering, Tsinghua University

Working Experiences

2005.08-Present  Teacher, Department of Marketing, Renmin Business School, Renmin University of China

Marketing Model

Marketing Research, Multivariate Statistical Analysis

Papers

Selected Academic Articles

Xia Wang, Ying Ding. The impact of monetary rewards on product sales in referral programs: The role of product image aesthetics. Journal of Business Research, 2022, 145: 828-842

Chen Kun-yu, Wang Qi, Wang Xia, Xing Cai. The difference between experiential and physical consumption: research methods and effects. Psychological Science and Progress. 2021, 29(6): 1111-1121

Cao Fei, Xia Wang, Ze Wang. Effects of awe on consumer preferences for healthy versus unhealthy food products. Journal of Consumer Behavior, 2020, 19: 264-276

Wang X., Liang D.. The effect of pop-up number and pop-up emotional intensity on video popularity. Journal of Marketing Science, 2019, 15(2): 132-156

Xia Wang, Luqiong Tong, Hide the light or let it shine? Examining the factors influencing the effect of publicizing donations on donors’ happiness, International Journal of Research in Marketing, 2015, 32: 418-424;

Xia Wang, Chunling Yu, Yujie Wei, Social media peer communication and impacts on purchase intentions: A consumer socialization framework, Journal of Interactive Marketing, 2012, 26: 198-208;

Xia Wang, Chunling Yu, Chengbin Liu, Time Intervals and Future Event Valence: The Mediating Effect of Construal Level, Acta Psychologica Sinica, 2012, 44 (6): pp.807-817;

Chunling Yu, Xia Wang, Huhe Bao, The Impact of Word of Mouth on Recipient in Reward Recommendation Scheme, Nankai Business Review, 2011,14(4): pp.59-68.

Selected Presentations at Academic Meetings

2013.7.11-7.13  Xia Wang, Chunling Yu, Lily C. Dong, Direct and indirect effects of print media covert advertising on sales of consumer durables in China, 35th INFORMS Marketing Science Conference, 2013, Istanbul, Turkey;

2012.8.10-8.12  Xia Wang, Chunling Yu, Lily C. Dong, Jinsong Huang, The impact of advertorial on sales, Academic Annual Meeting of JMS;

2011.8.19-8.22  Xia Wang, Chunling Yu, Yujie Wei, Peer communication on social media and its impact on purchase intention: A consumer socialization framework, Academic Annual Meeting of JMS.