Education

2014.9-2019.7 Ph.D. in Operations Management, Peking University

2017.8-2018.8 Visiting Research Student in IEOR, University of California, Berkeley

2010.9-2014.7 B.S. in Industrial Engineering, University of Science and Technology Beijing

Work Experience

2023.9-Present Assistant Professor at School of Business, Renmin University of China

2019.8-2023.9 Assistant Professor at School of Business, Nanjing University

Interface of operations and marketing; Blockchain and supply chain management; Revenue management and pricing; Strategic consumer behavior; Emerging operations issues in the context of gig economy and supply chain finance

Selected Academic Articles

1. Cui, Y., V. Gaur, J. Liu*. 2023. Supply chain transparency and blockchain design. Management Science, Forthcoming. (UTD24, FT50)

2. Cui, Y., M. Hu, J. Liu*. 2023. Value and design of traceability-driven blockchains. Manufacturing & Service Operations Management, 25(3), 1099-1116. (UTD24, FT50)

3. Hu, M.†, J. Liu†*, X. Zhai*. 2021. Intertemporal segmentation via flexible-duration group buying. Manufacturing & Service Operations Management, 23(5), 1157-1174. (UTD24, FT50)

4. Liu, Z., J. Liu, X. Zhai*, G. Wang. 2019. Police staffing and workload assignment in law enforcement using multi-server queueing models. European Journal of Operational Research, 276(2), 614-625.

5. Liu, J., X. Zhai*, L. Chen. 2019. Optimal pricing strategy under trade-in program in the presence of strategic consumers. Omega: The International Journal of Management Science, 84, 1-17.

6. Hua, S., J. Liu, T. C. E. Cheng, X. Zhai*. 2019. Financing and ordering strategies for a supply chain under the option contract. International Journal of Production Economics, 208, 100-121.

7. Liu, J., X. Zhai*, L. Chen. 2018. The interaction between product rollover strategy and pricing scheme. International Journal of Production Economics, 201, 116-135.

8. Xu, R., J. Liu, D. Yang*. 2023. The formation of reputation in CSR disclosure: The role of signal transmission and sensemaking processes of stakeholders. Sustainability, 15(12), 9418.

9. Xu, K., L. Sun, J. Liu*, H. Wang. 2018. An empirical investigation of taxi driver response behavior to ride-hailing requests: A spatio-temporal perspective. PLoS One, 13(6), e0198605.

10. Liu, J., L. Zhang, X. Chen, J. Niu*. 2017. Facial landmark automatic identification from three dimensional (3D) data by using Hidden Markov Model (HMM). International Journal of Industrial Ergonomics, 57, 10-22.

11. Liu, J., X. Zhai*. 2023. Optimal product innovation and pricing strategies in the presence of strategic consumers, Chinese Journal of Management Science, 31(4), 56-65. (in Chinese)

12. Liu, J., X. Zhai*. 2018. Trade-in strategy in competitive markets. Chinese Journal of Management Science, 26(9), 75-84. (in Chinese)

13. Liu, J., L. Chen, X. Zhai*. 2018. Optimal product rollover strategy under trade-in program. Chinese Journal of Management, 15(6), 908-917. (in Chinese)

14. Liu, J., L. Chen, X. Zhai*. 2018. Optimal pricing strategy for sequential innovation products considering strategic consumer behavior and trade-in program. Journal of Marketing Science, 2018, 14(1), 21-43. (in Chinese)

15. Liu, J. 2016. Research on incentive mechanism design based on principal-agent in closed-loop supply chain. Commercial Research, 470(6), 156-169. (in Chinese)

16. Wang, J., L. Chen, J. Liu*. 2017. The optimal R&D and production joint strategy facing capital constraint. Technoeconomics & Management Research, 10, 9-16. (in Chinese)

Monographs

1. Cui, Y., M. Hu, J. Liu*. 2022. Impact of blockchain-driven accountability in multi-sourcing supply chains. In: Babich V., Birge J.R., Hilary G. (eds), Innovative Technology at the Interface of Finance and Operations (pp. 73-96). Springer Series in Supply Chain Management, Tang C. (series ed.), Springer Nature.

2. Liu, J. 2023. Research on product iteration strategy with the presence of strategic consumer, Enterprise Management Press.

Competitive Research Grants

1. NSFC (National Natural Science Foundation of China) Young Scientists Fund, 2022.1-2024.12, Research on Supply Chain Quality Management Based on Blockchain Technology —— Supply Chain Network Structure Perspective, Project Funding 300,000 RMB, PI

2. The MOE (Ministry of Education in China) Project of Humanities and Social Sciences, 2020.3-2023.3, The Optimal Customer Segmentation and Operational Strategies in Flexible-Duration Group Buying, Project Funding 80,000 RMB, PI

3. Nanjing Science and Technology Innovation Project for Oversea Youth, 2020.8-2021.8, Research on Quality Management under Different Supply Chain Networks Driven by Blockchain and Internet of Things, Project Funding 30,000 RMB, PI

4. NSFC (National Natural Science Foundation of China) Key Program, 2022.1-2026.12, Enterprise Strategic Management and Digital Transformation in Post-Epidemic Era, Project Funding 2,040,000 RMB, Participant

5. NSFC (National Natural Science Foundation of China) General Program, 2022.1-2025.12, The Spillover Effect of New Technologies and New Business Models: Efficiency, Transparency, Blur, and Ease Are Reshaping Consumer Behaviors, Project Funding 480,000 RMB, Participant

6. NSFC (National Natural Science Foundation of China) General Program, 2022.1-2025.12, Ordering Decisions and Algorithm Design Based on Human-Machine Collaboration with Demand Forecast Updating: Behavioral Experiment and Optimal Analysis, Project Funding 480,000 RMB, Participant

7. NSFC (National Natural Science Foundation of China) General Program, 2018.1-2021.12, Research on Product Iteration Strategy with the Presence of Strategic Consumer, Project Funding 490,000 RMB, Participant

Presentations at Academic Meetings

1. Cui, Y., J. Liu*. 2023. NFT market design, INFORMS 2023 Annual Meeting, Phoenix, USA, 2021.10.15-10.18.

2. Cui, Y., J. Liu*. 2023. Bonus competition in the gig economy, CSAMSE 15th International Annual Conference, Shenzhen, China, 2023.7.29-7.30.

3. Cui, Y., V. Gaur, J. Liu*. 2023. Supply chain transparency and blockchain design, CSAMSE 15th International Annual Conference, Shenzhen, China, 2023.7.29-7.30.

4. Cui, Y., V. Gaur, J. Liu*. 2023. Supply chain transparency and blockchain design, POMS 2023 International Conference in China, Hangzhou, China, 2023.7.1-7.2.

5. Cui, Y., V. Gaur, J. Liu*. 2023. Supply chain transparency and blockchain design, POMS 2023 Annual Conference, Orlando, 2023.5.21-5.25.

6. Cui, Y., V. Gaur, J. Liu*. 2022. Supply chain transparency and blockchain design, MSOM 2022 Conference & iFORM SIG Conference, Munich, German, 2022.6.26-6.28.

7. Cui, Y., V. Gaur, J. Liu*. 2022. Supply chain transparency and blockchain design, POMS 2022 International Conference in China, Xi’an, China, 2022.6.24-6.27.

8. Cui, Y., V. Gaur, J. Liu*. 2022. Supply chain transparency and blockchain design, POMS 2022 Annual Conference, Online, 2022.4.21-4.25.

9. Cui, Y., V. Gaur, J. Liu*. 2021. Blockchain collaboration in a capacitated supply network: Benefits, challenges, and design, ISCOM, Hangzhou, China, 2021.11.26-11.28.

10. Cui, Y., V. Gaur, J. Liu*. 2021. Blockchain collaboration in a supply chain network: Benefits, challenges, and design, INFORMS 2021 Annual Meeting, Anaheim, USA, 2021.10.24-10.27.

11. Cui, Y., V. Gaur, J. Liu*. 2021. Blockchain collaboration in a supply chain network: Benefits, challenges, and design, CSAMSE 13th International Annual Conference, Shanghai, China, 2021.7.29-8.1.

12. Cui, Y., M. Hu, J. Liu*. 2021. Values of traceability in supply chains, CSAMSE 13th International Annual Conference, Shanghai, China, 2021.7.29-8.1.

13. Cui, Y., V. Gaur, J. Liu*. 2021. Blockchain collaboration with competing firms in a shared supply chain: Benefits and challenges, MSOM 2021 Conference, Online, 2021.6.7-6.10.

14. Cui, Y., M. Hu, J. Liu*. 2021. Values of traceability in supply chains, POMS 2021 Annual Conference, Online, 2021.4.30-5.5.

15. Chen, L., Y. Cui, J. Liu*, X. Liu. 2021. Bonus competition in the gig economy, POMS 2021 Annual Conference, Online, 2021.4.30-5.5.

16. Cui, Y., M. Hu, J. Liu*. 2020. Values of traceability in supply chains, INFORMS 2020 Annual Meeting, Online, 2020.11.8-11.13. (2020 INFORMS TIMES Best Working Paper Award, Second Place)

17. Chen, L., Y. Cui, J. Liu*, X. Liu. 2020. Wage schemes and platform competition, INFORMS 2020 Annual Meeting, Online, 2020.11.8-11.13.

18. Cui, Y., V. Gaur, J. Liu*. 2020. Blockchain collaboration with competing firms in a shared supply chain: Benefits and challenges, INFORMS 2020 Annual Meeting, Online, 2020.11.8-11.13.

19. Cui, Y., M. Hu, J. Liu*. 2019. Values of traceability in supply chains, INFORMS 2019 Annual Meeting, Seattle, USA, 2019.10.20-10.23.

20. Hu, M., J. Liu, X. Zhai*. 2019. Intertemporal segmentation via flexible-duration group buying, INFORMS 2019 Annual Meeting, Seattle, USA, 2019.10.20-10.23.

21. Cui, Y., V. Gaur, J. Liu*. 2019. Information transparency in rationing games, CSAMSE 12th International Annual Conference, Chengdu, China, 2019.7.13-7.15.

22. Cui, Y., M. Hu, J. Liu*. 2019. Values of traceability in supply chains, CSAMSE 12th International Annual Conference, Chengdu, China, 2019.7.13-7.15.

23. Hu, M., J. Liu, X. Zhai*. 2019. Intertemporal segmentation via flexible-duration group buying, CSAMSE 12th International Annual Conference, Chengdu, China, 2019.7.13-7.15.

24. Cui, Y., V. Gaur, J. Liu*. 2019. Information transparency in rationing games, POMS 2019 Annual Conference, Washington, USA, 2019.5.3-5.6.

25. Cui, Y., M. Hu, J. Liu*. 2019. Values of traceability in supply chains, POMS 2019 Annual Conference, Washington, USA, 2019.5.3-5.6.

26. Cui, Y., M. Hu, J. Liu*. 2019. Values of traceability in supply chains, 10th POMS-HK International Conference, Hong Kong, China, 2019.1.5-1.6.

27. Liu, Z., J. Liu, X. Zhai*, G. Wang. 2018. Optimal police staffing and workload assignment in law enforcement using multi-server queueing model, POMS 2018 International Conference, Kandy, Sri Lanka, 2018.12.14-12.16.

28. Hu, M., J. Liu, X. Zhai*. 2018. Intertemporal segmentation via flexible-duration group buying, INFORMS 2018 Annual Meeting, Phoenix, USA, 2018.11.4-11.7.

29. Cui, Y., M. Hu, J. Liu*. 2018. Values of traceability in supply chains, INFORMS 2018 Annual Meeting, Phoenix, USA, 2018.11.4-11.7.

30. Liu, Z., J. Liu, X. Zhai*, G. Wang. 2018. Optimal police staffing and workload assignment in law enforcement using multi-server queueing model, POMS 2018 International Conference, Granada, Spain, 2018.10.22-10.24.

31. Hu, M., J. Liu, X. Zhai*. 2018. Group buying with flexible duration, POMS 2018 Annual Conference, Houston, USA, 2018.5.4-5.7.

32. Liu, J., X. Zhai*, L. Chen. 2017. The interaction between product rollover strategy and pricing scheme, INFORMS 2017 Annual Meeting, Houston, USA, 2017.10.22-10.25.

33. Hu, M., J. Liu, X. Zhai*. 2017. Product recall through group buying without deadline, INFORMS 2017 Annual Meeting, Houston, USA, 2017.10.22-10.25.

34. Liu, J., L. Chen, X. Zhai*. 2017. On the interaction between product rollover strategy and pricing scheme, POMS 2017 Annual Conference, Seattle, USA, 2017.5.5-5.8.

35. Liu, J., L. Chen, X. Zhai*. 2017. Optimal pricing strategy under trade-in program in the presence of strategic consumer, POMS 2017 Annual Conference, Seattle, USA, 2017.5.5-5.8.

36. Liu, J., L. Chen, X. Zhai*. 2017. On the interaction between product rollover strategy and pricing scheme, 8th POMS-HK International Conference, Hong Kong, China, 2017.1.7-1.8.

37. Liu, J. 2016. Optimal product rollover strategy considering trade-in program, First World Congress and 2016 Asia Pacific DSI Conference, Beijing, China, 2016.7.24-7.26.

38. Liu, J., J. Zhang, X. Chen, D. Yang*. 2016. Reading of corporate social responsibility: Is it beneficial for business organizations, 76th Annual Meeting of the Academy of Management (AOM), Anaheim, USA, 2016.8.5-8.9.

Honors and Awards

2022 Digital Supply Chain and Supplier Diversity Conference Best Paper Award, Second Place

2022 Digital Supply Chain and Supplier Diversity Conference Best Paper Award, Honorable Mention

2020 INFORMS TIMES Best Working Paper Award, Second Place

2019 Excellent Graduate Award, Beijing, China

2019 Excellent Graduate Award in Peking University

2018 POMS EEDSA Honorable Mention Award

2017, 2018 Principal Scholarship for Doctoral Student, Highest Honor in Peking University

2017 Science Research Foundation of Dean, Highest Honor in GSM, Peking University

Other Appointments

Reviewer for Manufacturing and Service Operations Management, Naval Research Logistics, European Journal of Operational Research, Transportation Research Part E, International Journal of Production Economics, Omega, Annals of Operations Research, International Transactions in Operational Research, RAIRO - Operations Research, 4OR (A Quarterly Journal of Operations Research), Journal of Management Science and Engineering, Financial Innovation