Education

2013-2021   PhD, Temple University   Management Information Systems, Fox School of Business

2011-2013   M.A., Renmin University of China   Management Science and Engineering, School of Business

2007-2011   B.A., Wuhan University   Management Science and Engineering, School of Economics and Management

Work Experience

2022- Present    Renmin University of China   Assistant Professor, School of Business

Platform Policy and User Behavior (Crowdfunding, Freelancer Economy), UI Design and User Behavior (App Economy), Live Streaming Economy, Metaverse

Introduction to Ecommerce (Undergraduate), Econometrics in Research and Practice (Undergraduate and Graduate)

Journal Publications

Gong, J., Pavlou, P. A., & Zheng, Z. (2020). On the use of probabilistic uncertain rewards on crowdfunding platforms: The case of the lottery. Information Systems Research (ISR), 32(1), 115-129.

Conference Proceedings and Presentations

Zheng, Z., Gong, J. & Pavlou, P. (2017), “Investing or Gambling? Empirical Evidence on the Role of the Lottery in Reward-based Crowdfunding Platforms”, in Proceedings of the International Conference on Information Systems (ICIS), Seoul, South Korea.

Zheng, Z., Gong, J. & Pavlou, P. (2017), “On Using the Lottery in Crowdfunding Platforms: ‘Crowding In’ the Masses or ‘Crowding Out’ Success?”, Conference on Information Systems and Technology (CIST), Houston, TX.

Zheng, Z., Niculescu, M., & Pavlou, P. (2016), “The Filtering Effect of ‘Freemium’ on Customer Retention in the Software Industry”, The 27th Annual Workshop on Information Systems and Economics (WISE), Dublin, Ireland.

Zheng, Z., Hong, Y. & Pavlou, P. (2016), “Matching in Online Labor Markets for IT Services: Bid Price Dispersion, Buyer Indecision, and Freelancer Regret”, The 27th Annual Workshop on Information Systems and Economics (WISE), Dublin, Ireland.

Zheng, Z., Li, T. & Pavlou, P. (2016), “Does Position Matter More on Mobile? Ranking Effects across Devices”, in Proceedings of the International Conference on Information Systems (ICIS), Dublin, Ireland.

Zheng, Z., Niculescu, M., & Pavlou, P. (2016), “The Effect of ‘Freemium’ On Customer Retention and Loyalty in The Software Industry”, 2016 Winter Conference on Business Intelligence (WCBI), Utah, TX.

Zheng, Z., Niculescu, M., & Pavlou, P. (2016), “The Effect of “Freemium” On Customer Retention and Loyalty in The Software Industry”, Wharton Customer Analytics Initiative Symposium, San Francisco, CA.

Zheng, Z., Hong, Y. & Pavlou, P. (2015), “Value Uncertainty and Buyer Contracting: Evidence from Online Labor Markets”, in Proceedings of the International Conference on Information Systems (ICIS), Dallas, TX.

Zheng, Z., Hong, Y. & Pavlou, P. (2015), “Effect of Valuation Uncertainty on Buyer Indecision and Bidder Regret in Online Labor Markets”, INFORMS Annual Meeting, Philadelphia, PA.

Zheng, Z., Hong, Y. & Pavlou, P. (2015), “How do Price Dispersion and Quality Dispersion Affect Employer’s Hiring Decisions in Online Labor Markets”, The 11th Symposium on Statistical Challenges in eCommerce Research (SCECR), Addis Ababa, Ethiopia.

Zheng, Z., Hong, Y. & Pavlou, P. (2015), “On Service Employers’ Hiring Decisions in Online Labor Markets: A Perspective of Price and Quality Discovery”, in proceedings of the 21st Americas Conference on Information Systems (AMCIS), Puerto Rico.

Zheng, Z., Hong, Y. & Pavlou, P. (2014), “Sequential or Simultaneous? Antecedents and Consequences of Search Strategies in Online Labor Markets”, in The 10th Symposium on Statistical Challenges in eCommerce Research (SCECR), Tel Aviv, Israel.

Zheng, Z., Zhang, C., Pavlou, P., & Luo, X. (2014). “The Bright Side of Failure in Online Gaming”. in Proceedings of the International Conference on Information Systems (ICIS), Auckland, New Zealand.