China Enterprise Management Case and Theoretical Construction Research Forum (2011) and the 5th RUC Management Forum Held at RUC

　　On November 12, 2011, the China Enterprise Case and Theoretical Construct Research Forum (2011) and The 5th RUC Management Forum were held at the Runrun Shaw Conference Center of RUC. With the theme of Chinese Enterprise Management Innovation in the Dynamic Environment, the forum includes theme report, special-topic report, branch forums and round-table discussion.
　　Prof. Yi Zhihong, dean of RBS, delivered opening speech at the opening ceremony. She said that after five years of cooperation with Management World, the China Enterprise Management Case Forum has received a good reputation in the management circle and become the most important academic platform of enterprise management case research and teaching, receiving wide concerns and support from management experts and scholars.
　　Prof. Jeffrey A.Martin from the University of Alabama was invited to make two theme reports. Mr. Jiang Dong, associate editor of Management World, made the report on the Current Analysis in the scientific approach. Prof. Mao Jiye, vice-dean of RBS and director of the forum management committee, made report on Review of Enterprise Management Research Forum in the Past Five Years and introduced the orientation and goal of the management forum.