Education

2006-2012   Ph.D. in Marketing, University of Kansas

2004-2006   Master in Physics, University, University of Kansas

1998-2002   Bachelor in Physics, Nankai University, China

Working Experiences

2012- Present  Associate Professor of Marketing, Renmin University of China

2012-2016       Lecturer of Marketing, Renmin University of China

Pricing, Services Marketing, Marketing-Finance Interface

Marketing Research, Seminar in Marketing Models, Primary Literature of Marketing Research, Introduction to Marketing

Papers

Selected Academic Articles:

1.Zhang, Zelin, Kejia Yang, Jonathan Z. Zhang and Robert W. Palmatier, “Uncovering Synergy and Dysergy in Consumer Reviews: A Machine Learning Approach” Management Science (2022): forthcoming

2.Zhang, Zelin, Ernan Haruvy and Peter T.L. Popkowski Leszczyc, “On the reference price effect of reserve and BIN prices” Journal of Retailing (2021): in press

3.Zhang, Zelin, et al. "Partial Refunds as a Strategic Price Commitment Device in Advance Selling in a Service Industry" European Journal of Operational Research 291.3 (2021): 1062-1074.

4.Zhang, Zelin, et al. "The influence of coupon duration on consumers’ redemption behavior and brand profitability." European Journal of Operational Research 281.1 (2020): 114-128.

5.Han, Jidong, Peter TL Popkowski Leszczyc, and Zelin Zhang*. "Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions." Journal of Interactive Marketing 54 (2021): 86-102

6.Zhang, Zelin, et al. "A Joint Optimal Model of Pricing, Rebate Value, and Redemption Hassle." Decision Sciences 50.5 (2019): 1060-1092.

7.Zhang, Zelin, Kissan Joseph, and Ramanathan Subramaniam. "Probabilistic selling in quality-differentiated markets." Management Science 61.8 (2014): 1959-1977.

8.Qu, Riliang, and Zelin Zhang. "Market orientation and business performance in MNC foreign subsidiaries—Moderating effects of integration and responsiveness." Journal of Business Research 68.5 (2015): 919-924.

9. Dong，Xiao Dan, Zelin Zhang, Hinsch C A, et al. "Reconceptualizing the elements of market orientation: A process-based view. " Industrial Marketing Management, 2016, 56: 130-142

10. Zhang, Zelin, et al. "The Dynamics of Online Purchase Visits: Inertia or Switching?" Frontiers of Business Research in China 10.1 (2016): 1

11.Joseph, Kissan, Jide Wintoki and Zelin Zhang, Forecasting Abnormal Stock Returns and Trading Volume Using Investor Sentiment: Evidence from Online Search. International Journal of Forecasting, 27.4 (2011), 1116-1127

12. Zhang, Yihao, Yuan Li, Zhongfeng Su & Zelin Zhang. Can Internet Search Predict the Stock Market?. Journal of Financial Research, 2 (2014), 193-206.

13.Wu, Jianghua, & Zelin Zhang. Opaque Selling Strategy with Randomized Pricing. Operations Research and Management Science. 25.5 (2016): 241-248. Selected 

Research Grants:

“Refunds in Advance Selling of Services As A Price-Discrimination Mechanism and The Impact of The Price Commitment”, The National Natural Science Foundation of China

“The Dynamics of Sales Promotion: Theory and Practice”, The National Natural Science Foundation of China

Selected Presentations at Academic Meetings:

1. “Design and Pricing of Probabilistic Quality,” 19th Annual Mittelstaedt Marketing Doctora

Key community services

Council Member of China Marketing Association of University Board Member of Journal of Marketing Science of China (JMS)

Honors and Awards

2007-2008  Elected Vice President, Association of Business Doctoral Students University of Kansas

2007           KU School of Business positive code of conduct award (R.E.S.P.E.C.T)