Seminar (Dept. of General Management)

Title: AI in Strategic Management: Recent Research Trends and Future Opportunities

Speaker: Seong-jin Choi (Hanyang University Business School)

Time: 10:00 (Thursday), November 7th, 2024

Venue: Room 1008, Mingde Business Building

Language: English

ABSTRACT:

With the advancement of artificial intelligence, research incorporating these technologies is increasing in the fields of strategic management and international business. In today’s presentation, I aim to explore recent research trends in business studies using AI. First, I will discuss studies analyzing the impact of AI technology on consumers and companies. Second, I will cover research that uses supervised learning to assess the trustworthiness of sellers' or CEOs' voices, faces, or overall attitudes. Third, I will introduce research that uses both supervised and unsupervised learning to automatically classify patents, aiming to enhance research efficiency. Finally, I will briefly present my recent study, which uses leaders' facial data to predict election outcomes. So far, studies in business using AI have rarely explored areas involving reinforcement learning models. There is a need to pioneer new areas in predictive modeling and variable measurement based on a deeper understanding of advanced technology.

SHORT BIOGRAPHY:

Dr. Seong-jin, Choi is a full professor of Strategic Management at Hanyang University Business School (HUBS), Seoul, Korea. Seong-jin's research primarily focuses on business-government relationships, political strategies, and corruption control, with a particular emphasis on China and emerging markets. His work has been published in various international journals, including Organization Science, Journal of Business Ethics, Journal of International Management, Management International Review, Journal of Business Research, and Asia Pacific Journal of Management, among others. Seong-jin is actively involved in the academic community, holding positions in several journals. And he is a member of the Editorial Advisory Board for Multinational Business Review. In addition, he holds the position of Area (IB) Editor for Korean Management Review, with his term running from 2023 to 2025.