Seminar (Dept. of Management Science and Engineering)

Title: Transforming Market Dynamics and Consumer Preferences: The Impacts of AIGC on Human-Made Products in the Audiobook Industry

Speaker: Yingjie Zhang (Guanghua School of Management, Peking University)

Time: 10:00 (Wednesday), June 5th, 2024

Venue: Room 502, Mingde Business Building

Language: Chinese/English

ABSTRACT:

The rapid advancement of AI emphasizes the growing significance of AI-generated content (AIGC) in business. Improved AI techniques produce products resembling human craftsmanship, transforming markets, and impacting consumer preferences. While research has explored consumer responses to algorithms, the spillover effects of AI-generated products on consumer tastes and consumption habits, particularly in terms of traditional human-made products, remains largely unexplored. To address this gap, this study focuses on the audiobook industry. Leveraging diverse econometric and NLP techniques on a large-scale, fine-grained dataset collected from a prominent Chinese audiobook platform, we investigate the impacts of AI-made audiobooks on the consumption of human-made products. We not only quantify AI-made products’ substitution effects, but also decompose the underlying mechanisms of AI counterparts on the sales and popularity of human-made audiobooks. Our study offers implications both theoretically and practically.