Management Science and Engineering Department 's Lecture

Theme：Design Informatics in Product Design and Innovation

Speaker：Chun-Hsien Chen(Associate Professor,Nanyang Technological University)

Time：2019-03-06 10:00

Address：Room 0406, Mingde Business Building

Language：English

Abstract:
Technology, consumer sophistication and business globalization have led to a highly competitive business environment which demands faster new product introduction and more complex and value-added, customized products. Since the primary role of product design is to bridge users and technological systems in contexts of product use, it is increasingly important to focus on human-centric concerns, such as understanding the users’ behavior, needs and requirements of different social and cultural segments. As these human-centric factors become more important in product design and development along with increasing complexity from technological advances such as networking and embedded technologies, multi-disciplinary information management becomes critical for achieving high product integrity. Yet, because of the complexity, uncertainty and cross-disciplinary nature of human and societal factors, formal mechanisms for incorporating these factors consistently into the product design and development process have not been well established. In this regard, the future relevance of the research in design informatics has attracted academics with various backgrounds, mainly from the domains of computer science, artificial intelligence, cognitive science, product design and innovation, and consumer intelligence. With respect to a holistic view of design informatics in new product development, key challenges and future research directions will be identified.

Short biograph:
Chun-Hsien Chen is Associate Professor (tenured), Director of the Design Stream, and Deputy Director of MSc in Smart Product Design Program in the School of Mechanical & Aerospace Engineering, Nanyang Technological University, Singapore. He received his BS degree in Industrial Design from National Cheng Kung University, Taiwan, MS and Ph.D. degrees in Industrial Engineering from the University of Missouri-Columbia, USA. He has several years of product design & development experience in the industry. His teaching and research interests are in collaborative/human-centric/consumer-oriented product design and development, knowledge engineering, design sciences, engineering informatics and artificial intelligence in product/engineering design. He has more than 180 publications in these areas.
Prof. Chen has been appointed as Editor-in-Chief of Advanced Engineering Informatics (ADVEI), a SCI journal published by Elsevier (UK), since January 2013. Besides ADVEI, he is an editorial board member of Recent Patents on Engineering, Heliyon, etc. He is/was a Shanghai Eastern Scholar (appointed by Shanghai Maritime University as Guest Eastern Chair Professor, 2011 – 2014), a Guest Professor of Tianjin University (since 2013), a Visiting Professor of National Cheng Kung University (2011), a Guest Professor of Shanghai Maritime University (since 2006), and Chaoyang University of Technology (2008 – 2010). He has been appointed by China Institute of FTZ (free trade zone) Supply Chain, Shanghai Maritime University, as a Guest Chair Professor since 2016.