Seminar (Dept. of General Management)

Title: Bridging Ethical Culture and Competitiveness in Supply Chains: Applying Resource Orchestration Theory

Speaker: Chi Zhang (KEDGE Business School)

Time: 10:00am, July 24th (Thursday), 2025

Venue: Room1008, Mingde Business Building

Language: Chinese/English

ABSTRACT:

This study explores how organizational ethical culture (OEC) drives organizational competitiveness through supply chain social sustainability (SCSS), applying Resource Orchestration Theory (ROT). Survey data from 214 French manufacturing firms were analyzed using structural equation modeling. Results reveal that OEC enhances competitiveness indirectly via SCSS, while environmental uncertainty weakens this link. By highlighting structuring, bundling, and leveraging processes, the study extends ROT to socially sustainable supply chain management. The findings show that ethical culture fosters socially responsible supply chain practices, which translate into competitive advantages, but environmental turbulence requires firms to balance long‑term SCSS commitments with flexibility.