Seminar（Dept. of Trade Economics）

Theme：Charting New Courses to Enter Foreign Markets: Conceptualization, Theoretical Framework, and Research Directions on Non-traditional Entry Modes

Speaker：Sali Li (Professor of the Sonoco International Business Department at the Darla Moore School of Business)

Time：2022-04-13 09:00

Address：Online Meeting

Language：Chinese/English

Abstract：

Recent advances in digitalization and increasing integration of international markets are paving the way for a new generation of firms to use non-traditional entry modes that are largely marginalized in previous entry mode studies. While extant research revolves around the level of resource commitment and control in foreign activities, non-traditional modes are encapsulated by the extent of embeddedness required for exploring new and/or exploiting existing resources. In particular, we draw attention to four such categories of non-traditional entry modes the literature has touched on, i.e., capital access, innovation outposts, virtual presence, and managed ecosystem. We explore the key attributes, antecedents, and strategic implications of these modes. Our paper highlights the need for enriching current entry mode research by considering a broader range of entry mode activities available to firms as well as employing new theoretical perspectives to understand the complex phenomena of internationalization. 

Short biography：

Sali Li is Professor and Research Fellow at the Sonoco International Business Department at the Darla Moore School of Business. He received his PhD in strategic management from University of Utah. His research interests include multinational strategy, market entry, user demand side perspective, and international entrepreneurship, with particular focus on emerging economies. His research was awarded the Rugman Prize by the Academy of International Business and the GWU-CIBER Best Paper Award on Emerging Markets at Academy of Management. In addition, Professor Li's research has been published in leading scholarly journals, including the Journal of Management, Academy of Management Review, Strategic Management Journal, Journal of International Business Studies, Organization Science, and Global Strategy Journal. In addition, he also serves as associate editor of Journal of Management and Journal of World Business.