Marketing Department's Lecture

Theme：The learning sub-system interplay in service innovation in born global firm internationalization

Speaker：Dr. Jay Weerawardena (University of Queensland)

Time：2019-04-04 10:00

Address：Room 1008, Mingde Business Building

Language：English

Abstract：

This study examines how born global service firms learn from the market and organize and manage the knowledge they acquire through this learning to deliver value-adding service solutions for early entry into international markets. We adopt an organizational sub-systems approach to empirically investigate in the US context how market learning and its associated internal and relational learning in the firm influences both technical and administrative innovation in the internationalizing services firm. Direct and moderating effects suggest that the dynamic learning capabilities we postulate operate in a complex and novel set of relationships contributing to these two forms of innovation in the services firm. We find that the delivery of the service to the market, and innovation in this delivery, is as important as the technical innovation embodied in the service, and that both technical and administrative innovation in the firm influences performance in international markets.

Short biography：

Dr. Jay Weerawardena is Associate Professor of Strategic Marketing at UQ Business School, University of Queensland. His core research area is the role of dynamic capabilities in innovation-based firm competitive advantage where he has examined the role of both technical (product, process) and non-technical innovation (service, HR, social) in firm competitive advantage. He has extensively published in reputed journals such as the Journal of the Academy of Marketing Science, Industrial Marketing Management, European Journal of Marketing and Journal of Business Research. He has co-edited several special issues in reputed journals such as JWB and IMM. Currently, he co-edits a special issue in the JWB on business model innovation in social purpose organizations. Over the last decade, Jay has expanded his research into the fast growing social sector and his pioneering papers on social entrepreneurship, social innovation and social value creation have made a notable impact to advance the social entrepreneurship field. He has made a notable contribution to marking discipline and in 2020 Jay will co-chair the World Marketing Congress (WMC) of the Academy of Marketing Science (AMS) USA which will be held in Brisbane, Australia. Jay teaches new product development and management courses to both undergraduate and postgraduate students.