RBS-NTU Joint Case Study Module

To advance business case studies of Mainland China and Taiwan, RBS and College of Management, National Taiwan University launched a joint EMBA module in 2011 called Discussions on Institutional Transition and Operating Mode, which targets businesses from both sides of the Strait and aims to build high operating efficiency in the background of China's institutional transition.

The most recent module entitled Growth and Operating Modes of Businesses in Mainland China was held from March 27th to 30th, during which students from two business schools were divided into five groups and studies six companies' cases, including LIUHE Group, Midea Group, Haier, Holpe, ZTE and Ctrip. These cases cover a variety of industries ,such as manufactering, tourism and IT, and help students train differenct mindsets to push forward the development of their companies in the Greater China Region.

The four-day module encompassed diverse activities, including group discussion, museum visit, group poster design and individual presentation, which helped build a deeper understanding of the operating modes and structures of companies from across the Strait, China's policy environment in the transition period, and the leadership of Chinese style. This module was jointly delivered by faculty from both schools.

In the past, cases published by Western business schools, for example Harvard Business School, were mostly adopted in EMBA programs. Such cases rarely dealt with Chinese companies. With the rising of Chinese businesses and the ever intensifying competition globally, scholars across the Strait have realized the urgency of intergrating resources of Chinese people and conducting systematic case studies on Chinese companies, so as to provide expertise and experiences to help companies with Chinese backgroud grow sustainably. The RBS-NTU joint module was therefore initiated to promote more intensive cooperation and interaction for EMBA elites across the Strait and the rapid development o