Shanghai Practice Event for China Brand Day Held

On May 9, the 2025 Shanghai Practice Event for China Brand Day, themed "Brand Growth Leading New Quality Consumption," was held. Zhou Jin, Vice President of Donghao Lansheng (Group) Co., Ltd., Yi Jingtao, Dean of Renmin Business School (RMBS), and Bi Junjie, President of MacroChina, attended the event and delivered speeches on behalf of the organizers.

Yi Jingtao outlined three key priorities for brand development: First, we shall adapt to evolving circumstances and promote high-quality economic development through brand building.

Second, it is imperative to employ innovative paradigms and methodologies to establish China's independent brand theory system.

Third, we should transform brand-building achievements into educational resources tailored for the new generation of youth.

During the event, RMBS and MacroChina signed a cooperation agreement to jointly establish the China Brand Research Institute.

In the release session, Zhang Zelin, Associate Dean of RMBS, presented the “Blue Book on High-Quality Development of Chinese Brands—The Responsibility and Mission of Brand Building” on behalf of the research team of the China Brand Research Institute at RMBS.