Education

1999.04-2002.03  Ph.D., Graduate School of Business Administration，Kobe University，Japan
1986.09-1989.07  Master, Commercial Economics，Renmin University of China
1979.09-1983.07  Bachelor, Department of Business and Economics，Anhui University of Finance and Economics

Working Experiences

1989.07-Present    Faculty, Renmin Business School, Renmin University of China
1983.07-1986.08   Lecturer, Department of Business and Economics, Anhui University of  Finance & Economics

Marketing theory, Retail Management

Marketing Studies, Retail Management, Methodology of Management Research

Papers

Selected Academic Articles:

1.A Study of Smart and Connected Products Reshaping Corporate Boundaries: The Case of Xiaomi", Management World, 2022.04

2.Competitive Advantages of Enterprise Niche Construction: Case Comparison of Yutong and BAIC Group, Management Review, 2016.05 

3.Path Evolution of Development of BAIC Group’s Technology: Resources and Decision Logic, Management World, 2014.09 

4."Strategies for the Design and Writing of Qualitative Research — A Summary of Conferences on “China Business Management Case and Quality Research” (2012), Management World, 2013.02 

5.Automobile Mould Manufacturing Capacity Evolution Path and Ability Accumulation Competition: Beijing BYD Mold Case", Chinese Journal of Management, 2012.02

 Selected Research Grants: 

2012-2015  "Research on Symbiotic Innovation Strategy of New Energy Automobile Enterprises and Commercial Ecosystem in China", (National Natural Science Foundation of China.