Education

2010-2015  Ph.D., Marketing, Renmin Business School, Renmin University of China
1988-1990  Master, Business Enterprise Management, Department of Trade Economics, Renmin University of China
1984-1988  Bachelor, Commodity Science, Department of Trade Economics, Renmin University of China

Working Experiences

2006-2017  Renmin Business School, Renmin University of China
1990-2006  Department of Commodity Science, Renmin University of China

Teaching Philosophy:
Integrate theory with practice.

New Product Development, Network Marketing

New Product Development, Marketing Simulation, Principles of Marketing

Papers

Selected Academic Articles:
Virtual Results - An Important Node of Online Customization Perceived Value Research, Business and Globalization, December 2015;

Research on Online Customization Classification from the Perspective of Cost Performance - Based on the Influence Mechanism of Perceived Value, Business and Globalization, January 2016.

Selected Monographs:
Hong Zhu, Zhiyong Chen, New Product Development, China Renmin University Press, 2014.

Book

Hong Zhu, Zhiyong Chen, New Product Development, China Renmin University Press, 2014;

H E-commerce Program Demonstration, Case Center of Renmin Business School, Renmin University of China.