Education

2004, Ph.D., Management, Renmin University of China

1990.9–1993.4, Master, Investment Economy, Renmin University of China

1986.9–1990.8, Bachelor, Infrastructure Economy, Renmin University of China

Work Experience

2021.5–Present, Assistant Professor of Business School of Renmin University of China. The director of academic committee of key laboratory holding by Ministry of Culture and Tourism of the People’s Republic of China

2019.6–Present, Adjunct Professor, Southwestern University of Finance and Economics

2017.7–2021.5, Vice Director, Sichuan Provincial Department of Education

2016.1–2017.3, Vice Director, Sichuan Provincial Department of Culture (Temporary)

2007.3–2017.7, CEO, Chairmen, Beijing RUC Culture and Technology Park Company

2007.3–2016.1, Office Director, RUC Culture and Technology Park

2005.9–2007.3, CEO, RUC Century Technology Company

1999.6–2001.3, Vice Director, Technology Development Office, Renmin University

1993.4–2017.7, Researcher, Assistant Professor, Business School, the School of Finance of Renmin University. Executive Director of Cultural Industry Academy of RUC. Director of Creativity Industry Academy of RUC.

Asset Pricing, Culture industry, Finance, Corporate Management

Intangible Assets Evaluation, Chinese and Foreign Evaluation Criteria, Finance Accounting, Real Estate Management, Property Management

Selected Academic Articles

Improving copyright mortgage system needs more effort, 2012-08-09, China Intellectual Property, 2012(8)

Raising college cultural self-awareness and advancing culture industry development, 2012-04-01, Beijing Education, 2012(4)

Building national culture security surveillance system, 2012-03-27, Renmin Ribao, Theoretical [7]

Focusing on fostering colleges to become culture industry development incubator, 2011-11-01, Guan Dian Zhai Bian (146)

Building national culture security surveillance and reacting system, 2012-03-27, Renmin Ribao, Theoretical

China provincial culture industry development index study, 2011-02-10, Cultural industries Guide

Technological engine pushing on Beijing culture and creativity industry development, 2011-01-18, Social Sciences in China

Research of risk control in copyright mortgage for banks, 2010-08-01, China Copyright

Design of culture and creativity industry clusters’ competitive power assessing system and index, 2010-04-10, Cultural industries Guide

Applicative value of urban cultural industry development assessing system, 2010-03-23, Social Sciences in China

“Culture + Technology”, igniting a new shinning point of economy, 2009-08-28, Fortune World

Building innovation platform, gathering creativity essence, construct inventing ground, 2009-08-20, Haidian Newspaper

Practice and introspection of construction of special university technology park, 2009-05-25, Chinese University Technology Transfer

Development strategy of building special university technology park service zone, 2008-06-01, Chinese University Technology Transfer

Selected Monographs

China Provincial and Urban Culture Industry Development Blue Book, 2013-05, China Renmin University Press

Study of China Urban Culture Industry Development Evaluation System, 2011-05, China Renmin University Press

Beijing Culture and Creativity Industry Clusters Development Study Report, 2009-10, China Renmin University Press

China Culture Consumption Index Report 2016

Cultural Brand Blue Book: China Cultural Corporation Brand Development Report (2018)

China Copyright Yearbook, persisting from 2009 to 2016

Selected Research Grants

Assessing System and Measurement Research on Implementing Results of Culture Industry Development Plan, 2010, National Office for Philosophy and Social Sciences, Social Science Funding Program

Study of Cooperation System for Culture Construction of “The Four Platforms” in Beijing, 2015, Beijing Social Science Funding Program

Integration and Application Samples of University Technology Park Cultural Services, 2012-2015, National Technology Supporting Program

Corporate Projects、Policy Reports、Business Reports

Cultural enterprise brand construction action plans, 2015, Ministry of Culture

Cultural brand value system study, 2016, Ministry of Culture

China (Yiwu) cultural product trade index research, 2013-10, Ministry of Culture

Research of constructing culture industry technology services and platform,2013-10, Ministry of Culture

Study of constructing cultural financial human power system, 2013-08, Ministry of Culture

Research of asset evaluation and management of State-owned cultural enterprise, 2013-08, National Copyright Administration

Building plan study of cultural consumption index and cultural brand laboratory, 2013-07, Ministry of Culture

Cultural enterprise intangible assets evaluation and management research, 2013-07, Ministry of Finance

National cultural industry park survey, 2012-11, Publicity Department of CCP

Culture industry public services platform constructing plan, 2012-10, Ministry of Culture

Culture industry program information gathering and sharing platform building plan, 2012-09, Ministry of Culture

Tax relief policy design for cultural content and creation producing enterprise, 2012-09, Ministry of Culture

Study of fostering policy for micro cultural companies, 2012-08, Ministry of Culture

Study of functions and needs of public services platform of culture industry, 2012-05, Ministry of Culture

The 2011 annual national spectating on sample bases of culture industry, 2012-03, Ministry of Culture

Special culture industry clusters study, 2011-12, Ministry of Culture

Writing and editing an introduction to culture industry finance and investment, 2011-09, Ministry of Culture

China provincial culture industry development index, 2011-06, Renmin University of China

Study of problem during constructing copyright sample city, 2011-06, National Copyright Administration

Design of culture industry insurance and subsidy mechanism, 2011-05, Ministry of Culture

Construction of culture innovation industry incubation services platform, 2010-12, Ministry of Science and Technology, Torch Program

Copyright assets evaluating standards research, 2010-12, National Copyright Administration

Constructing and consulting national culture industry information and statistics platform, 2010-12, Ministry of Culture

Survey on constructing situation of national culture industry park/base, 2010-12, Ministry of Culture

Media Coverage、Speech at Business Forum

Since 2016, In “China Culture Industry Index Briefing” holding by Renmin University and Ministry of Culture, topics including “China Provincial Cultural Industry Development Index” and “China Cultural Consumption Index” were reported by national and local major media, such as the Xinhua News Agency, People’s Daily, Guangming Daily, Economic Daily, Beijing Daily.

2016-11-03, In Tianfu Financial Forum, announced “China Western Provincial Cultural Industry Development Index” and “China Western Cultural Consumption Index”

2016-11-09, Held “New Creation New Industry New Economy Forum”

2017-03-14, Interviewed by Daily Economic News with topic “Using marketize power to solve high-end original product lacking problem in cultural industry”

2018-01-30, Spoke on Shuronghui held by Sichuan Finance and Technology Academy regarding topic “Cultural Finance Development Hotspots and Trends”

2019-02-19. China Daily reported “Technology giving edge in upgrade of cultural industries”

2019-02-25, Spoke on “Forty Years After ‘Reform and Opening-up’ and Education Philosophy Update Symposium” in Tsinghua University

2019, Submitted text of speech on session of the standing committee regarding special topic, “Make People-Satisfied Education”, in Chinese People's Political Consultative Conference.

2019, Key survey topic “Poverty alleviation in area with deep poverty through education” (Liu J., Zhu X., Peng Y., Xiao L.)

2019-08, Interviewed by Sichuan News with topic “Implementing the 20 articles of vocation and education, fostering education-supporting students to find new job”

2020, Interviewed by Sichuan Education Guide in channel “Voice from the Two Conferences” with topic “Accelerate Cultural and Artistical Colleges Interior Development”

2020-11, Interviewed by Sichuan Zhengxie Bao in special column “Setting Sail in the 14th Five Year Plan, Focusing on New Development and Writing Down New Era” with topic “Accelerate Constructing Flourishing Road of Sichuan Education”

2021-01, Interviewed by Sichuan Zhengxie Bao with topic “Enhancing and Expanding Educational Achievement in Poverty Alleviation, Pushing on Making Local Ethic Groups’ Villages Prosperous”