Education

2006-2012   Ph.D. in Marketing, University of Kansas

2004-2006   Master in Physics, University, University of Kansas

1998-2002   Bachelor in Physics, Nankai University, China

Working Experiences

2012- Present  Associate Professor of Marketing, Renmin University of China

2012-2016       Lecturer of Marketing, Renmin University of China

Pricing, Services Marketing, Marketing-Finance Interface

Marketing Research, Seminar in Marketing Models, Primary Literature of Marketing Research, Introduction to Marketing

Papers

Selected Academic Articles:

1.Zhang, Zelin, Kejia Yang, Jonathan Z. Zhang and Robert W. Palmatier, “Uncovering Synergy and Dysergy in Consumer Reviews: A Machine Learning Approach” Management Science (2022): forthcoming

2.Zhang, Zelin, Ernan Haruvy and Peter T.L. Popkowski Leszczyc, “On the reference price effect of reserve and BIN prices” Journal of Retailing (2021): in press

3.Zhang, Zelin, et al. "Partial Refunds as a Strategic Price Commitment Device in Advance Selling in a Service Industry" European Journal of Operational Research 291.3 (2021): 1062-1074.

4.Zhang, Zelin, et al. "The influence of coupon duration on consumers’ redemption behavior and brand profitability." European Journal of Operational Research 281.1 (2020): 114-128.

5.Han, Jidong, Peter TL Popkowski Leszczyc, and Zelin Zhang*. "Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions." Journal of Interactive Marketing 54 (2021): 86-102

6.Zhang, Zelin, et al. "A Joint Optimal Model of Pricing, Rebate Value, and Redemption Hassle." Decision Sciences 50.5 (2019): 1060-1092.

7.Zhang, Zelin, Kissan Joseph, and Ramanathan Subramaniam. "Probabilistic selling in quality-differentiated markets." Management Science 61.8 (2014): 1959-1977.

8.Qu, Riliang, and Zelin Zhang. "Market orientation and business performance in MNC foreign subsidiaries—Moderating effects of integration and responsiveness." Journal of Business Research 68.5 (2015): 919-924.

9. Dong，Xiao Dan, Zelin Zhang, Hinsch C A, et al. "Reconceptualizing the elements of market orientation: A process-based view. " Industrial Marketing Management, 2016, 56: 130-142

10. Zhang, Zelin, et al. "The Dynamics of Online Purchase Visits: Inertia or Switching?" Frontiers of Business Research in China 10.1 (2016): 1

11.Joseph, Kissan, Jide Wintoki and Zelin Zhang, Forecasting Abnormal Stock Returns and Trading Volume Using Investor Sentiment: Evidence from Online Search. International Journal of Forecasting, 27.4 (2011), 1116-1127

12. Zhang, Yihao, Yuan Li, Zhongfeng Su & Zelin Zhang. Can Internet Search Predict the Stock Market?. Journal of Financial Research, 2 (2014), 193-206.

13.Wu, Jianghua, & Zelin Zhang. Opaque Selling Strategy with Randomized Pricing. Operations Research and Management Science. 25.5 (2016): 241-248. Selected 

Research Grants:

“Refunds in Advance Selling of Services As A Price-Discrimination Mechanism and The Impact of The Price Commitment”, The National Natural Science Foundation of China

“The Dynamics of Sales Promotion: Theory and Practice”, The National Natural Science Foundation of China

Selected Presentations at Academic Meetings:

1. “Design and Pricing of Probabilistic Quality,” 19th Annual Mittelstaedt Marketing Doctora