Education

2010-2016    PhD in marketing, National University of Singapore

2013             Exchange in University of Michigan, Ann Arbor

2006-2010    Bachelor of Engineering, Wuhan University

2008-2009    Minor in Computer Science, Huazhong University of Science and Technology

Working Experiences

2016-present  Assistant professor, Renmin University of China

Structural model; Merger and acquisition; Brand equity; Sharing economy

Brand management (BBA)Marketing modeling (PhD)

Papers

Chu Yanlai, Xue Yuanhao, Yang Jing, "The logic of live e-commerce," Beijing: CITIC Press, 2022.3, ISBN 978-7-5217-3981-7

Pang Jun, Chu Yanlai*, Li Menglin, and Jiao Tengxiao, "Origin discrimination effects, mechanisms and countermeasures under the new crown epidemic," Nankai Management Review, August 2021

Yanlai Chu, Junhong Chu, Hongju Liu, “The Impact of Mergers and Acquisitions on Brand Equity: A Structural Analysis,” International Journal of Research in Marketing, 2021,38(3), 615-638.

Javier Cebollada, Yanlai Chu*, and Zhiying Jiang, “Online Category Pricing at a Multichannel Grocery Retailer,” Journal of Interactive Marketing, 2019, 46, 52-69.

“The Impact of Taxation Stimulus on China’s Automobile Industry and Environment”, INFORMS Marketing Science Conferences, 2015, June 18-20, Baltimore, US

“An Empirical Analysis of Mergers and Brand Equity,” 2014 China India Insights Conference, July 13-15, Lijiang, China

“An Empirical Analysis of Mergers and Brand Equity,” INFORMS Marketing Science Conferences, 2014, June 18-20, Atlanta, US

“Mergers and Brand Equity: A Quantitative Analysis of Strategic and Efficiency Motives,” INFORMS Marketing Science Conferences, 2013, July 11-13, Istanbul, Turkey