Education

2016-2021  Ph.D. in Marketing, University of Texas at San Antonio, US

2010-2011  M.S. in Marketing Communications, University of Birmingham, UK

2006-2010  B.A. in International Business Management, University of Nottingham Ningbo, China

Work Experience

2021-Present  Assistant Professor, Renmin University of China

Sharing economy, Digital marketing, B2B marketing strategy

Principle of Marketing, Marketing Research

Academic Articles

Zhou, Qiang (Kris), B.J. Allen, Richard T. Gretz, and Mark B. Houston (2022), “Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms,” Journal of Marketing, 86 (2), 105–25.

Presentations at Academic Meetings

Zhou, Qiang (Kris); Allen, B.J.; Gretz, Richard and Houston, Mark, “Online Platform for In-Home Healthcare: Customer Defection and Platform Exploitation,” Annual Meeting of American Economic Association (AEA), San Diego, CA (January 2020).

Zhou, Qiang (Kris); Allen, B.J.; Gretz, Richard and Houston, Mark, “When Do the Best Service Agents Decrease Customer Retention? An Investigation of Online Service Platforms and Customer Defection,” Annual Conference of American Marketing Association (summer AMA), Chicago, IL (August 2019).

Yan, Dengfeng; Zhou, Qiang (Kris) and Gretz, Richard, “The Divergent Effects of Even and Odd Brand Names on Consumer Responses to Iterated and Non-Iterated Products,” Annual Conference of American Marketing Association (summer AMA), Chicago, IL (August 2019).

Zhou, K. Qiang and Yan, Dengfeng, “Anthropomorphism Moderates the Effects of Ownership on Self Perceptions,” Annual Conference of the Association for Consumer Research (ACR), Dallas, TX (October 2018).