Education

2003  Ph.D., Management, Graduate School of Chinese Academy of Social Sciences

1996  Master, Economics, Renmin Business School, Renmin University of China

1993  Bachelor, Economics, Department of Trade Economics, Renmin University of China;

Previously, Visiting Scholar, the Harvard Business School, INSEAD, National University of Singapore, Lancaster University, and University of Texas at San Antonio.

Working Experiences

2003.07- Present  Renmin Business School, Renmin University of China;

1997.07-2000.08  China Post Mail Order Co., Ltd., State Post Bureau of the People’s Republic of China;

1996.08-1997.06   State Post Bureau of the People’s Republic of China ;

Previously, Assistant Dean, Renmin Business School;

Director, MBA Project Center; Director, Research Center for Management Case and Teaching Innovations;

Executive Associate Editor and Reviewer, the Journal of Logistics Management, Books and Newspaper Materials Center, Renmin University of China.

Enterprise Strategy and Culture, Traditional Management Thoughts, Management Education, etc.

Corporate Strategy Management, Traditional Culture and Corporate Management, Leadership, Principles of Management, Innovation Management, Corporate Culture

Papers

Selected Academic Articles
1. First Author, University Teaching Innovation and Countermeasures Under the Era of “Internet +”, China Higher Education Research, No.2 (2017);
2. Second Author (Corresponding Author), Research on the Relationship Among Knowledge Resources, R & D Investment and Cross-border Innovation Performance of Enterprises – An Empirical Analysis Based on Panel Data Threshold Regression, Management Review, No.1 (2017);
3. First Author, The Advantage of WeChat Moments, Inner Group Conditions and Internet Entrepreneurship – A Perspective Based on the Social Identity and Embedding Theory, China Industrial Economics, No.8 (2016);
4. First Author, Organization and Implementation of Course Group Construction of Subject Basic Courses, China Higher Education Research, No.8 (2016);
5. First Author, Entrepreneurial Team Culture Diversity and Internet Entrepreneurial Financing, Finance & Trade Economics, No.6 (2016);
6. First Author, The Separate Ways and Returns of the Traditional Management Thoughts - Inspiration of M Management Thoughts to the Management Paradox, Academic Research, No.10 (2015) (“Extracts of Arguments”, Xinhua Wenzhai, No.1(2016));
7. First Author, The Matching of Senior Executive Type and Enterprise Strategy Selections – A Perspective Based on the Combination of Industry Life Cycle and Enterprise Capability Life Cycle, China Industrial Economics, No.10 (2015) (Reprinted in full text by Renmin Copied Materials from Newspapers & Journals, Enterprise Management Research, No.12 (2015));
8. First Author, Integrated Curriculum and Its Application in Management Education, China Higher Education Research, No.9 (2015);
9. Gang Liu, Xiaodong Yu, Xirong Cheng, The effects of professional managers’ credit on their work performance: Firm owners’ trust and credit identification mechanism, Frontiers of Business Research in China, 2015, 9(2): 192-206

Book

1. Textbook (First Translator), Strategic Management: Concepts and Cases (12th Edition), China Renmin University Press, 2017;
2. Textbook (First Translator), Management (13th Edition), China Renmin University Press, 2017;
3. Textbook (Chief Editor), Management, China Renmin University Press, 2016;
4. Textbook (Independent Author), Innovation Management, Chinese Science and Culture Audio and Video Publishing House, 2015;
5. Textbook (Independent Author), Chinese Traditional Culture and Enterprise Management, Chinese Science and Culture Audio and Video Publishing House, 2015;
6. Textbook (Independent Author), Principles of Management, Chinese Science and Culture Audio and Video Publishing House, 2015;
7. Textbook (Chief Editor), Crisis Management, China Renmin University Press, 2013;
8. Textbook (First Translator), Business Ethics: Concepts and Cases (7th Edition), China Renmin University Press, 2013;
9. Textbook (First Translator), Strategic Management: Concepts and Cases (10th Edition), China Renmin University Press, 2012;
10. Textbook (Independent Translator), Harvard Business School Case (Second Series):Strategy Management, China Renmin University Press, 2009;
11. Textbook (First Translator), Case Study Guide: Reading, Analyzing, Discussing Cases and Writing Case Reports, China Renmin University Press, 2009;
12. Textbook (Independent Translator), Modern Competition Strategy, China Renmin University Press, 2006;
13. Textbook (Chief Editor), Logistics Management, China Renmin University Press, 2005 (Normal National Higher Education “11th Five-Year” National Planning Textbook, Second Edition of 2008 edition, Third Edition of 2014 );
14. Textbook (Independent Author), Logistics Management, Social Sciences Literatures Electronic Audio and Video Publishing House, 2004;