Department of Marketing

Department of Marketing offers multiple degree programs from the undergraduate level to the master and PhD levels, and also set up numerous core or elective courses for MBA, IMBA, or MIB programs. It plays an important guide for undergrad and graduate projects. In recent years, the department has made significant advances in research and teaching in the areas of marketing theory, consumer behavior, brand management, advertising and marketing communications, customer relation management, and international marketing.

The department boasts a talent base of 20 full-time faculty members and 2 overseas part-time professors. Many of them obtained doctoral degrees in prestigious overseas universities or have long term

experience of overseas academic life. A lot of influential papers have been published on top academic journals home and abroad, for instance, Journal of Marketing, Journal of Consumer Research, Management Science, Management World, China Soft

Science, Acta Psychologica Sinica, etc. They have also provided marketing consultations or training services to hundreds of large and medium-sized enterprises.

The Department of Marketing is focusing on combining internationalization with localization to advance innovations in marketing theory by drawing upon Chinese business practice and enhancing international academic collaborations. It aims to build top-tier research areas in consumer behavior, cross-cultural marketing and Chinese corporate marketing. Its goal is to become the training base for innovative marketing talents in China with a global reach.