On September 5, Renmin Business School held an orientation session for the Cohort of 2025 Global BBA program. ZHANG Zelin, associate dean of the school, along with representatives from the school’s International Relations Office, Academic Affairs Office and Career Development Center, attended the session together with 23 international freshmen. The session was presided over by XU Tu, Director of International Relations of the school.

At the orientation session, all faculty and students present jointly watched a video of the Global BBA program.

ZHANG Zelin extended a warm welcome to the new students from around the world and provided an overview of the school’s history, educational philosophy, and internationalization strategy. He encouraged students to cherish their time at Renmin University of China, make full use of the university’s high-quality resources, actively engage in academic practices, and strive to become business talents with a global perspective, social responsibility and innovative capabilities. He also emphasized the importance of exploring Chinese culture beyond their studies and practical experiences. By visiting historical sites, experiencing traditional customs and studying classic works, he hopes students gain a deeper understanding of the profound depth and richness of Chinese culture and its unique charm, ultimately building a solid bridge for mutual learning and exchange between China and other countries.Xu Tu introduced Renmin Business School’s support for international students’ growth and stated that the school will provide comprehensive services including academic support, cross-cultural adaptation, and extracurricular activities.

LI Di from the Academic Affairs Office elaborated on the program’s training objectives, curriculum structure, and academic arrangements in the fall semester, helping new students better plan their academic journey over the next four years. LIU Yingying from the Career Development Center explained the career development services tailored for international students, including industry-university collaboration platforms, recruitment channels, and professional skills training opportunities.

Hasanov Khagan, Wang Rachel He and Seandrick Qiu, student representatives of the cohort 2024, shared with new students the insights from their personal experiences regarding academic studies, student club involvement, cultural integration and life in Beijing.

The cohort of 2025 Global BBA program of Renmin Business School comprises students from 18 countries across five continents, including Germany, Australia, the United States, Panama, Bulgaria, Hungary, Kyrgyzstan, and South Korea, fully demonstrating the program’s growing global influence and intercultural educational environment. Grounded in multicultural background and guided by a global vision, these students will co-create through interaction, grow through collaboration, and become bridges connecting China and the world. This orientation was not only the start of an academic journey, but also a vivid practice of cross-cultural understanding and collaboration, embodying a shared vision to cultivate future international business leaders and innovators.

Renmin Business School officially launched its English-taught undergraduate business administration program (Global BBA Program) in 2018. This program is open to students worldwide and follows a four-year academic structure. Leveraging Renmin University's leading expertise in humanities and social sciences, as well as the business school's strong reputation as a pioneer and leader in business education in China, the program brings together high-quality resources from across the school to provide a comprehensive and well-rounded education.

In recent years, the school has continuously optimized the Global BBA Program by actively expanding global student recruitment channels and systematically advancing multiple enrollment initiatives. These efforts include strengthening ties with top-tier high schools and regularly updating enrollment information; proactively participating in educational exhibitions such as the HSK Study in China Fair and other education fairs held by international high schools, and conducting targeted promotional sessions; leveraging both internal and external new media platforms to enhance the program’s visibility and broaden its reach among international student communities; and offering personalized services such as trial classes and one-on-one consultations for prospective students, thereby comprehensively improving the recruitment experience and increasing the program’s appeal. These initiatives have yielded remarkable results, leading to a breakthrough improvement in the composition of the students and the level of internationalization. Moving forward, Renmin Business School will further expand its international cooperation network and refine its talent cultivation mechanisms, contributing its wisdom and strength to build an international education community with inclusiveness, mutually learning and collaboration.