Dept：Marketing
Academic Title：Associate Professor
Tel：8610-82500544
Fax：8610-82509169
Email：chenzhiyong@rmbs.ruc.edu.cn
Overview
Education
2010-2015 Ph.D., Marketing, Renmin Business School, Renmin University of China
1988-1990 Master, Business Enterprise Management, Department of Trade Economics, Renmin University of China
1984-1988 Bachelor, Commodity Science, Department of Trade Economics, Renmin University of China
Working Experiences
2006-2017 Renmin Business School, Renmin University of China
1990-2006 Department of Commodity Science, Renmin University of China
Teaching Philosophy:
Integrate theory with practice.
Research Interests
New Product Development, Network Marketing
Courses
New Product Development, Marketing Simulation, Principles of Marketing
Publications
Papers
Selected Academic Articles:
Virtual Results - An Important Node of Online Customization Perceived Value Research, Business and Globalization, December 2015;
Research on Online Customization Classification from the Perspective of Cost Performance - Based on the Influence Mechanism of Perceived Value, Business and Globalization, January 2016.
Selected Monographs:
Hong Zhu, Zhiyong Chen, New Product Development, China Renmin University Press, 2014.
Book
Hong Zhu, Zhiyong Chen, New Product Development, China Renmin University Press, 2014;
H E-commerce Program Demonstration, Case Center of Renmin Business School, Renmin University of China.
Services & Awards
Key community services
2013 Responsible for case proposition of the Qualification Examination of Logistics Specialist (Chinese and English), National Education Examinations Authority.