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Management Science and Engineering Department's Lecture

TIME:10:00, 12 Apr, 2018
PLACE:Room 1008, Business Building
TOPIC:NeuroIS : The Next Frontier of Information Systems Research
SPEAKER: Qing Hu(Senior Associate Dean for Academic Affairs and Innovation)

NeuroIS, defined as using cognitive neuroscience theories, methods, and tools for conducting information systems research, offers unique theoretical and methodological advantages that extend the reach and elevate the rigor of IS research involving human subjects. By scientifically measuring brain activities of human subjects performing various tasks under highly controlled conditions, NeuroIS helps overcome some major challenges that have plagued behavioral IS research: low fidelity data, unrepeatable results, and non-falsifiable conclusions. In this presentation, I argue that NeuroIS research offers significant potential in three paradigms of IS research: the behavioral science approach, the design science approach, and the economic science approach. I highlight the key research challenges in each of these paradigms and illustrate how the NeuroIS approach has provided new insights on managing information security. In a series of studies conducted by my teams on how self-control and moral judgment impact individual intention in information security settings, we developed a research paradigm for studying information security problems based on cognitive neuroscience and criminological theories, and we conducted laboratory experiments using electroencephalography (EEG) and functional magnetic resonance imaging (fMRI) tools. We find that individuals with different levels of self-control and moral maturity respond to information security scenarios with significant differences in neurocircuitry activation levels and locations associated with different human cognitive and emotional processes. These findings have significant implications in understanding human behavior and establishing effective information security management practices.

Dr. Qing Hu is Professor of Information Systems and Senior Associate Dean for Academic Affairs and Innovation in the Zicklin School of Business at Baruch College – The City University of New York (CUNY). He oversees all academic affairs and leads initiatives for developing new and innovative academic programs in the Zicklin School of Business and with global partners. Prior to joining CUNY in 2015, he served as Associate Dean for Graduate Programs and Research, Chair of Supply Chain and Information Systems Department, and hold the title of Union Pacific Professor in Information Systems in the Ivey College of Business at Iowa State University.

Dr. Qing Hu’s research focuses on cybersecurity and impact of IT on organizational strategy, culture, and performance. He has published over 130 research articles in academic journals, conferences, and books, and has been an invited speaker at universities and academic conferences around the world. His work has been cited over 7,027 times, and has an h-index of 36, one of the top 100 information systems scholars in the world, according to Google Scholar. He won the Citation of Excellence Award twice (2011 and 2014) from Emerald Group Publishing as an author of one of the top 35 articles in Management, Business, and Economics in 2005-2009. His academic work has been published in premier academic journals including MIS Quarterly, Information Systems Research, Journal of Management Information Systems, California Management Review, and IEEE Transactions on Software Engineering.

Dr. Qing Hu is a leading scholar in the world on sociotechnical cybersecurity research. His study on computer hackers has been downloaded more than 16,662 times since its publication in the Communications of the ACM in 2013. His research on insider threats to organizational digital assets has been frequently cited by academics and reported in the news media. His recent publication about human decision making in the context of corporate computer crimes using neuroscience tools and theories received broad coverage in online and print media, including Science Daily ( and SC Magazine (

Dr. Qing Hu is also an expert on Chinese culture, business, and government. He has developed a number of dual/double degree programs with top quality Chinese universities at undergraduate and graduate levels. He has extensive knowledge of and professional network in Chinese industry and business, and has helped American companies establish their Chinese operations and develop their Chinese market. He has interviewed hundreds of middle to high level managers in Chinese companies, as well as dozens of entrepreneurs in China and published multiple case studies on Chinese business strategies, enterprise systems, supply chain management, and entrepreneurship.

Dr. Qing Hu earned his MS and Ph.D. degrees in Computer Information Systems from the University of Miami in the US, and his BS and MS in Mechanical Engineering from Lanzhou University of Science and Technology and the Chinese Academy of Machinery Science and Technology in China. He had been a Microsoft Certified Solution Developer (MCSD) and Software Engineer (MCSE). He has been a principal investigator on multiple research grants on information security, enterprise systems, and big data from the US Department of Defense and China National Science Foundation. He frequently serves as an expert panelist for the US National Science Foundation and China National Science Foundation on information technology and cybersecurity related subjects.