Yanlai Chu Depart.:Marketing Academic Title:Lecturer(Assistant Professor) Tel:8610-82500435 Fax:8610-82509169 Email:chuyanlai@rmbs.ruc.edu.cn

Relevant Links
Overview

Education

2010-2016    PhD in marketing, National University of Singapore

2013             Exchange in University of Michigan, Ann Arbor

2006-2010    Bachelor of Engineering, Wuhan University

2008-2009    Minor in Computer Science, Huazhong University of Science and Technology


Working Experiences

2016-present  Assistant professor, Renmin University of China

Research Interests

Structural model; Merger and acquisition; Brand equity; Sharing economy

Courses

Brand management (BBA)Marketing modeling (PhD)

Publications

Papers

“The Impact of Taxation Stimulus on China’s Automobile Industry and Environment”, INFORMS Marketing Science Conferences, 2015, June 18-20, Baltimore, US

“An Empirical Analysis of Mergers and Brand Equity,” 2014 China India Insights Conference, July 13-15, Lijiang, China

“An Empirical Analysis of Mergers and Brand Equity,” INFORMS Marketing Science Conferences, 2014, June 18-20, Atlanta, US

“Mergers and Brand Equity: A Quantitative Analysis of Strategic and Efficiency Motives,” INFORMS Marketing Science Conferences, 2013, July 11-13, Istanbul, Turkey

Services & Awards

Honors and Awards

2015     AMA-Sheth Foundation Doctoral Consortium Fellow, London Business School

RMBS made the Top-50 list of MBA,
EMBA and EE programs——The Financial Times

Renmin University of China

@Business School, Renmin University of China 京ICP备05066828号-1