Haibing Gao Depart.:Marketing Academic Title:Lecturer(Assistant Professor) Tel:8610-82500574 Fax:8610-82509169 Email:gaohaibing@rmbs.ruc.edu.cn

Relevant Links


2010-2015  Ph.D. in Marketing, University of Florida

Working Experiences

2015-Present  Assistant Professor, Marketing, Renmin University of China

Research Interests

Marketing Models


For Undergraduates: Principals of Marketing For Graduates: Marketing Models II



Selected Academic Articles:
Haibing Gao, Jinhong Xie, Qi Wang, & Kenneth C. Wilbur, Should Ad Spending Increase or Decrease Prior to a Product Recall Announcement? The Marketing-Finance Interface in Product-Harm Crisis Management, MSI Working Paper Series 2014

Services & Awards

Honors and Awards

2014 INFORMS Marketing Science Conference Doctoral Consortium Fellow

2013 AMA Doctoral Consortium Fellow, University of Michigan

RMBS made the Top-50 list of MBA,
EMBA and EE programs——The Financial Times

Renmin University of China

@Business School, Renmin University of China 京ICP备05066828号-1