Dong Cheng Depart.:General Management Academic Title:Professor Tel:8610-82500447 Fax:8610-82509169

Relevant Links


2000-2003, Ph.D., Business Administration, Business School, Renmin University of China, Beijing, China

1987-1990, M.S., Computer Software, Xi'an Jiao Tong University

1983-1987, B.S., Computer Software, Xi'an Jiao Tong University

Working Experiences

2002-present   Full Professor

1995-2002     Associate Professor

1993-1995     Assistant Professor

Research Interests

E-Commerce, Customer Relationship Management


Management Information System, E-Commerce



1. Dong Cheng, et al, 2011,Is Value Sufficient? Empirical Research On The Impact Of Value And Trust On Intention, Journal of Software.

2. Dong Cheng, et al, 2010,Only value enough? An Empirical Research on the Impact of Value and Trust on Intention, 2010 2nd International Conference on E-Business and Information System Security, EBISS2010, pp.77-80

3. Dong Cheng, et al, 2009 ,User Acceptance Of Internet Banking: An Extension Of The Utaut Model With Trust And Quality Constructs, International Journal Of Services Operations And Informatics.

4. Dong Cheng, et al,  October 15-17,2008, Adoption of Internet Banking: An Integrated Model, Wicom’08, Dalian, China , pp.9065-9068

5. Dong Cheng, et al, October 12-15, 2008, Customer Acceptance of Internet Banking: Integrating Trust and Quality with UTAUT Model, IEEE/SOLI’08, Beijing, China, pp.383-388

6. Dong Cheng, et al, September 28-29, 2008, On Determinants of User Acceptance of Internet Banking: A Theoretical Framework and Empirical Study, AMIGE’08, Tianjin, China, pp.61-65

7. Dong Cheng, et al, October 14-16, 2007,An Empirical Research of Successful ERP Implementation based on TAM, CONFENIS’07, Beijing, China, pp. 283-292.

8. Yidong Han, Dong Cheng and Pingdan Zhang, Jan 1, 2007, A Summary of the General Trend of the 2006 Marketing in China, Duplicated Materials: Marketing.

9. Dong Cheng, et al, Oct 24-26, 2006, Critical Factors for Successful Implementation of ERP in China”, ICEBE’06, Shanghai, China, pp.358–365.

Services & Awards

Key community services

Vice Chairperson of Marketing Engineering Committee, Chinese Society of Optimization, Overall Planning and Economical Mathematics

RMBS made the Top-50 list of MBA,
EMBA and EE programs——The Financial Times

Renmin University of China

@Business School, Renmin University of China 京ICP备05066828号-1