Xia Wang Depart.:Marketing Academic Title:Associate Professor Tel:8610-82500519 Fax:8610-82509169 Email:wangxia@rmbs.ruc.edu.cn

Relevant Links


2000.09-2005.07  Ph.D., Management, Tsinghua University

1996.09-2000.07  Bachelor, Environmental Engineering, Tsinghua University

Working Experiences

2005.08-Present  Teacher, Department of Marketing, Renmin Business School, Renmin University of China

Research Interests

Marketing Model


Marketing Research, Multivariate Statistical Analysis



Selected Academic Articles
Xia Wang, Luqiong Tong, Hide the light or let it shine? Examining the factors influencing the effect of publicizing donations on donors’ happiness, International Journal of Research in Marketing, 2015, 32: 418-424;
Xia Wang, Chunling Yu, Yujie Wei, Social media peer communication and impacts on purchase intentions: A consumer socialization framework, Journal of Interactive Marketing, 2012, 26: 198-208;
Xia Wang, Chunling Yu, Chengbin Liu, Time Intervals and Future Event Valence: The Mediating Effect of Construal Level, Acta Psychologica Sinica, 2012, 44 (6): pp.807-817;
Chunling Yu, Xia Wang, Huhe Bao, The Impact of Word of Mouth on Recipient in Reward Recommendation Scheme, Nankai Business Review, 2011,14(4): pp.59-68.

Selected Presentations at Academic Meetings

2013.7.11-7.13  Xia Wang, Chunling Yu, Lily C. Dong, Direct and indirect effects of print media covert advertising on sales of consumer durables in China, 35th INFORMS Marketing Science Conference, 2013, Istanbul, Turkey;
2012.8.10-8.12  Xia Wang, Chunling Yu, Lily C. Dong, Jinsong Huang, The impact of advertorial on sales, Academic Annual Meeting of JMS;
2011.8.19-8.22  Xia Wang, Chunling Yu, Yujie Wei, Peer communication on social media and its impact on purchase intention: A consumer socialization framework, Academic Annual Meeting of JMS.

RMBS made the Top-50 list of MBA,
EMBA and EE programs——The Financial Times

Renmin University of China

@Business School, Renmin University of China 京ICP备05066828号-1