Lin Song Depart.:Marketing Academic Title:Associate Professor Tel:8610-82500543 Fax:8610-82509169 Email:songlin@rmbs.ruc.edu.cn

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Overview

Education

1982.9-1985.7    Master, Plant Physiology, Department of Biology, Peking University

1978.10-1982.7  Bachelor, Plant Physiology, Department of Biology, Peking University


Working Experiences

2005.9-Present  Department of Marketing, Renmin Business School, Renmin University of China

2001.9-2005.8   Department of Commodity Science, School of Environment, Renmin University of China

1988.9-2001.8   Department of Commodity Science, Renmin University of China

1985.9-1988.8   Department of Trade Economics, Renmin University of China

Research Interests

Marketing, Commodity Science

Courses

Marketing

Publications

Papers

Selected Academic Articles:
Research on Problems and Countermeasures of Employee Motivation in Small and Medium-sized Enterprises in China, Consume Guide, No.6 (2014);
Research on Brand Image Building Based on Visual Marketing Enterprises, China Business, No.20 (2014);
The Enlightenment of WAL-MART Supply Chain Procurement Management Mode to China's Retail Industry, China Business, No.7;
Research on Marketing Channel and Marketing Strategy of iPhone, Modern Business, No.9 (2012);
Research on Marketing Strategy of Specialty Products in Tourist Destinations, Modern Business, No.2 (2012).

RMBS made the Top-50 list of MBA,
EMBA and EE programs——The Financial Times

Renmin University of China

@Business School, Renmin University of China 京ICP备05066828号-1