Jiangming Huang Depart.:Marketing Academic Title:Associate Professor Tel:8610-82500197 Fax:8610-82509169 Email:huangjiangming@rmbs.ruc.edu.cn

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1999.04-2002.03  Ph.D., Graduate School of Business Administration,Kobe University,Japan
1986.09-1989.07  Master, Commercial Economics,Renmin University of China
1979.09-1983.07  Bachelor, Department of Business and Economics,Anhui University of Finance and Economics

Working Experiences

1989.07-Present    Faculty, Renmin Business School, Renmin University of China
1983.07-1986.08   Lecturer, Department of Business and Economics, Anhui University of  Finance & Economics

Research Interests

Marketing theory, Retail Management


Marketing Studies, Retail Management, Methodology of Management Research



Selected Academic Articles:
1.Competitive Advantages of Enterprise Niche Construction: Case Comparison of Yutong and BAIC Group, Management Review, 2016.05
2.Path Evolution of Development of BAIC Group’s Technology: Resources and Decision Logic, Management World, 2014.09
3."Strategies for the Design and Writing of Qualitative Research — A Summary of Conferences on “China Business Management Case and Quality Research” (2012), Management World, 2013.02
4.Automobile Mould Manufacturing Capacity Evolution Path and Ability Accumulation Competition: Beijing BYD Mold Case", Chinese Journal of Management, 2012.02

Selected Research Grants:
2012-2015  "Research on Symbiotic Innovation Strategy of New Energy Automobile Enterprises and Commercial Ecosystem in China", (National Natural Science Foundation of China.

Services & Awards

Key community services

Special Expert, Beijing Municipal Commission of Commerce
Director, Beijing Business and Economics Association
Member of Expert Group, China Business Herald
Consultant, Beijing Time-Honored Brands Association
Member of Expert Group, China Business Herald
Expert, China Chain Store & Franchise Association

Honors and Awards

2016  One of the 100 Best Developed Cases in China, “ Hai Kang Company R & D Management Confusion: How to Sell the Cow and Drink the Milk?”
2015  One of the 100 Best Developed Cases in China, “The Transformation of Advantech
towards Amoeba Management: The Management of Organizational Routines”

Media Coverage、Speech at Business Forum :
2017.07  "Future Retail Opportunities" Under the Logic of Industrial Reform (The Economic Observer)
2016.09   Deliver Speech “Marketing Value and Ethic”, Award for China Marketing
Excellence Forum (The Economic Observer)

RMBS made the Top-50 list of MBA,
EMBA and EE programs——The Financial Times

Renmin University of China

@Business School, Renmin University of China 京ICP备05066828号-1