1999.09-2004.01 Ph.D. in Management, Renmin University of China
1994.09-1997.07 M.A. in Economics, Renmin University of China
1988.09-1992.07 B.E., Tianjin Textile Engineering Institute
Renmin Business School, Renmin University of China
Shenzhen Ruibo Computer Network Appliance Co., Ltd
Shenzhen Xinhaihu Communication Equipment Co. Ltd
Xi'an Haibo International High-tech Co. Ltd
Xi'an State-run Xijing Clothes Factory
Marketing, Customer Relationship Management, Repeat Purchase Behavior, Big Data Marketing
Marketing Management, B2B Marketing, Marketing Simulation, International Business Simulation , Entrepreneurial Action SimulationResearch Philosophy:“Marketing research should go with the tide of data-driven, link businesses and academics for insight
Selected Academic Articles:
Han, J., Shen, Y., & Leszczyc, P. T. (2017). Short-and Long-run Competition of Retailer Pricing Strategies. International Journal of Business, 22(2).
Shen, Y., Li Shen., Han, J.,(2017).Seller Product Information vs. Electronic Word-of-Mouth: An Empirical Study on Online Buyers’ Preferences. WSEAS Transactions on Business and Economics, (14), 163-169
Cheng, D., Han, J., & Song, Y. (2011). Is value sufficient? Empirical research on the impact of value and trust on intention. Journal of Software, 6(1), 124-131.
Jidong, Han, Hao Zhang, Xia Wang (2013). Research Progress on the Relationship between Social Networking Sites and Consumer Purchase Decisions. Commercial Time (15), pp. 36-38;
Zhilan Li, Jidong, Han, Lin Jiang (2013). The Difference of Consumption Intention Among Households of Different Scales in China. China Business and Market, 27(7), pp. 92-96;
Guanzhi Wu, Hao Zhang, Zhangjian Shi, Jidong Han (2013). Measurement of Banking Service Quality Dimensions and Analysis of Its Influencing Factors. Economic Survey (4), pp.94-98;
Jidong Han, Liping Wang (2007). Mechanism Analysis of "First-in Advantage" in Online Auction and Its Warning to Investors. Contemporary Finance & Economics (7), pp. 68-71;
Jidong Han, Pingdan Zhang, Yanyan Zhang (2005). Core Competence Evaluation of Enterprise Value. Modernization of Management (2), pp. 28-30;
Jidong Han, Yanyan Zhang, Dong Cheng, Guanzhi Wu (2004). Research on Evaluation Index System of Auction Website. Modernization of Management (1), pp.36-40;
Jidong Han, Dong Cheng, Yanyan Zhang (2002). Comparative Study of Online Auction Mode and Traditional Auction Mode. Modernization of Management (3), pp.36-39;
Jidong Han, Weiping Yuan (2004). Construction of Brand Gradient. China Marketing (Management) (08), p.24.
Jidong Han, Dong Cheng, Yanyan Zhang, Analysis of Customer
2016 Jidong Han, Jinzhe Song, Dongxian Li, Guanzhi Wu, “Driving and purchasing restriction: the challenge faced by ZY Corporation. (A) (B) (C)”, (Case No.: GC-15-024), The Global Platform of China Cases (ChinaCases.Org);
2012 Jidong Han, Service Marketing, China Renmin University Press;
2002 Jidong Han, Dong Cheng, Introduction to Electronic Commerce, China Renmin University Press;
2002 Jidong Han, Design and Marketing of New Products (Chinese Version), Huaxia Publishing House.
Honors and Awards
2011 “Excellent Teaching in Undergraduate Program”, Renmin University of China;
2010 “Best Teaching Contribution in EMBA Program”, School of Business, Renmin University of China;
2010 “Best Social Service”, School of Business, Renmin University of China;
2009 “Best Social Service”, School of Business, Renmin University of China;
2004 Second Prize of the “The 3rd Renmin University Teaching Basic Skill Competition Award”, Renmin University of China;
2003 Nominated for “Top 10 Excellent Professors in Teaching of Renmin University”;
2003 “Chinese Business Association Scholarship”, Renmin University of China.
RMBS made the Top-50 list of MBA,
EMBA and EE programs——The Financial Times
@Business School, Renmin University of China 京ICP备05066828号-1