Guoqing Guo Depart.:Marketing Academic Title:Professor Fax:86-10-82573537 Email:guoguoqing@rmbs.ruc.edu.cn

Relevant Links
Overview

Education

Ph D in Economics at Renmin University of China
1983.09-1986.07 Master in Economics at Renmin University of China
1979.09-1983.07 Bachelor in Economics at Renmin University of China


Working Experiences

1995.06- present   Professor of Marketing, Renmin University of China
2003.09-2004.10   Vice Secretary General, Zhuhai Municipal People’s Government,
Guangdong Province ,China
2001.02-2001.08   Visiting Professor, School of Business, The University of Hong Kong
2000.10-2000.11   Visiting Professor, Templeton College, University of Oxford, UK, sponsored by the EU-China Higher Education Cooperation Program
1996.03-2001.06   Associate Dean of School of Business, Renmin University of China
1993.11-1994.02 Visiting Professor, Faculty of Management, McGill University, supported by Canadian International Development Agency
1987.06-1989.12   Associate Professor, Renmin University of China
1986.09-1987.06   Lecturer, Renmin University of China

Research Interests

Marketing Management / History of Marketing Thought / Nonprofit Organizations Marketing /Hi-tech Firms Management

Courses

Marketing Management/ History of Marketing Thought / International Marketing / Nonprofit Organizations Marketing / Services Marketing

Publications

Papers

Guo Guoqing, et al. 2011, The Latest Progress in Services Marketing Research and Its Implications, Contemporary Economy & Management, No.10.
 
Guo Guoqing, et al. 2011,  The Analysis of "Going Outside" Marketing Strategy for Chinese Energy Enterprises, Contemporary Economy & Management, No.7.

Guo Guoqing, et al,2010,Marketing Science Innovations and Economic Development: Proceedings of 2010 Summit International Marketing Science and Management Technology Conference, Orient Academic Forum,  Sydney,  Australia.

Guo Guoqing, et al.,2009,Marketing Science Innovations and Economic Development: Proceedings of 2009 Summit International Marketing Science and Management Technology Conference, Orient Academic Forum,  Sydney,  Australia .

Guoqing Guo, et al. 2009, Influencing Factors and Keys to Success for the Adaptive Marketing Strategy, Economic Theory and Business Management, No. 7.

Xuecheng Yang, Guoqing Guo, et al.,2009, The Impact of Service Recovery Features on Customers’ Intentions of Word-of-Mouth, Management Review, No.7.

Dehui Peng, Guoqing Guo,2009, A Study of Brand Crisis and Countermeasures in Internet Age, Contemporary Economy & Management, No.6.

Guoqing Guo, et al. 2009,  Research on the Features and Combined Strategies of Experiential Marketing in Nonprofit Organizations, Contemporary Economy & Management, No.3.

Guoqing Guo, Xiaofan Wang, & Jun Zhao, 2008, On the Loan-Related Issues of Universities and Colleges in China, Journal of China National School of Administration, Vol.1,pp.72-76.

Guoqing Guo, & Xiaofan Wang, 2008, Study of the Causes and Countermeasures of the Problem Bank Loans by the Universities in China, China Soft Science, Vol.4,pp. 33-39.

Guoqing Guo, & Minghui Qian, 2008, The Enhancement of Marketing Innovation and the Construction of Harmonious Society in China, C

Book

Guoqing Guo, 2009, The History of Marketing Theory Development, Beijing: Renmin University of China Press.

Guoqing Guo, 2009, Services Marketing Management (Second Edition), Beijing: Renmin University of China Press.

Guoqing Guo, 2009, Fundamentals of Marketing (Third Edition), Beijing: Renmin University of China Press.

Guoqing Guo, 2009, Marketing Decision Models, Beijing: Capital University of Economics and Business Press.

Guoqing Guo, 2009, Marketing Auditing: Theory and Practice, Beijing: Capital University of Economics and Business Press.

Guoqing Guo, 2008, The New Issues in Experiential Marketing Theory, Beijing: China Industry & Commerce Press.

Guoqing Guo, & Xuecheng Yang, 2008, An Introduction to Marketing, Beijing: Higher Education Press.

Guoqing Guo, 2008, International Marketing, Beijing: Renmin University of China Press.

Guoqing Guo, & Jun Li, 2008, Modern Marketing, Beijing: Tsinghua University Press.

Guoqing Guo, Jun Li, & Xiyuan Ren, 2008, Principles of Marketing, Beijing: University of International Business and Economics Press.

Guoqing Guo, Guihua Zhang, & Zhongke Zhang, 2008, Marketing Management, Beijing: Capital University of Economics and Business Press.

Services & Awards

Key community services

Director, Marketing Research Center of China, Renmin University of China
Member, 7th All-China Youth Federation
Member, the Eighth, Ninth and Tenth CPPCC National Committee, China
Deputy to the Eleventh National People' s Congress, China
Vice-chairman, Association of Marketing Educators in China
Editor-in-Chief, Journal of Chinese Marketing
Editor-in-Chief, Chinese Marketing Review
Member, the Board of Directors of the International Society for Marketing and Development (ISMD)


Honors and Awards

2010   The book of “History of Marketing Theory” was awarded the Second Rank of the Excellence Achievement Prizes of Beijing Philosophy and Social Science, China
2008   The Textbook of “An Introduction to Marketing” was awarded the National
Excellent Textbook by the Ministry of Education, China
2008   The Textbook of “Fundamentals of Marketing (Third Edition)” was awarded the
National Excellent Textbook by the Chinese Marketing Association
2007   The Textbook of “Fundamentals of Marketing (Third Edition)” was awarded the
National Excellent Textbook by the Ministry of Education, China
2004   Candidates of the New Century Excellent Talents in University by the Ministry of
Education, China
2002   The Textbook of “Fundamentals of Marketing (First Edition)” was awarded the
First Rank of the National Excellent Textbook by the Ministry of Education,
China
2002   The Textbook of “Marketing” was awarded the First Rank of the National
Excellent Textbook by the Ministry of Education, China
1996   The book of “Marketing Management: Theories and Models” was awarded the
Second Rank of the Excellence Achievement Prizes of Beijing Philosophy and
Social Science, China
1996   Distinguished Professor Award of Fok Yeung Tung Education Foundation, China
1995 Selected as one of the 100-Academic-Scholar Project of Beijing Municipal
Theoretical Talents in Social Sciences for New Century
1995 Selected as an expert who is entitled to special grants from the State Council

RMBS made the Top-50 list of MBA,
EMBA and EE programs——The Financial Times

Renmin University of China

@Business School, Renmin University of China 京ICP备05066828号-1