Zhiyong Chen Depart.:Marketing Academic Title:Associate Professor Tel:8610-82500544 Fax:8610-82509169 Email:chenzhiyong@rmbs.ruc.edu.cn

Relevant Links
Overview

Education

2010-2015  Ph.D., Marketing, Renmin Business School, Renmin University of China
1988-1990  Master, Business Enterprise Management, Department of Trade Economics, Renmin University of China
1984-1988  Bachelor, Commodity Science, Department of Trade Economics, Renmin University of China


Working Experiences

2006-2017  Renmin Business School, Renmin University of China
1990-2006  Department of Commodity Science, Renmin University of China

Teaching Philosophy:
Integrate theory with practice.

Research Interests

New Product Development, Network Marketing

Courses

New Product Development, Marketing Simulation, Principles of Marketing

Publications

Papers

Selected Academic Articles:
Virtual Results - An Important Node of Online Customization Perceived Value Research, Business and Globalization, December 2015;

Research on Online Customization Classification from the Perspective of Cost Performance - Based on the Influence Mechanism of Perceived Value, Business and Globalization, January 2016.

Selected Monographs:

Hong Zhu, Zhiyong Chen, New Product Development, China Renmin University Press, 2014.


Book

Hong Zhu, Zhiyong Chen, New Product Development, China Renmin University Press, 2014;

H E-commerce Program Demonstration, Case Center of Renmin Business School, Renmin University of China.

Services & Awards

Key community services

2013  Responsible for case proposition of the Qualification Examination of Logistics Specialist (Chinese and English), National Education Examinations Authority.

RMBS made the Top-50 list of MBA,
EMBA and EE programs——The Financial Times

Renmin University of China

@Business School, Renmin University of China 京ICP备05066828号-1