Yuyu Liu Depart.:Organization and Human Resources Academic Title:Associate Professor Tel:8610-82500406 Fax:8610-82509169 Email:liuyuyu@rmbs.ruc.edu.cn

Relevant Links
Overview

Education

1999.09 – 2005.07  Ph.D., Management, Renmin University of China
1995.09 – 1998.07  Master, Management, Renmin University of China
1981.09 – 1985.07  Bachelor, Economics, Beijing Institute of Technology


Working Experiences

2010.10–2011.10  Visiting Scholar, Sprott School of Business, Carleton University, Canada;
2001.06–2002.03  Visiting Scholar, Joseph L. Rotman School of Management, University of Toronto, Canada;
1993.02–Present  Associate Professor, Department of Organization and Human Resources, Renmin Business School, Renmin University of China;
1985.07–1993.01   Faculty, Department of Corporate Management, Beijing University of Technology.

Research Interests

Organizational Behaviors, Organizational Communication, Organizational Culture, Corporate Ethnics

Courses

Organizational Behaviors, Corporate Image Management, Case Analysis and Demonstration, Organizational Communication, Corporate Public Relations, Business Ethics

Publications

Papers

Selected Academic Articles
Yuyu Liu, Jialiang Zhang, and Yumeng Li, “A Study on the Impact of Moral Intensity over Organizational Employees’ Ethical Decision Behaviors under Ethic Context”, Journal of Management and Business Research, August 2015;
Jialiang Zhang, Yuyu Liu, Bo Lin, “Theoretical Review and Future Study Outlook for Organizational Dualism”, Economic Management Journal, August 2015;
Yuyu Liu, Tianli Xie, “A Study on Key Influential Factors for Ethic Decisions of Corporate Employees”, Journal of Management and Business Research, August 2013;
Yuyu Liu, Xiaoke Huang, Guolin Ding, Su Yan, “A Study on the Impact of LMX-based Communication Openness over Organizational Commitment”, Journal of Management and Business Research, March 2011;
Yuyu Liu, “A Study on the Relationship between LMX and Organizational Justice under the Circumstance of Communication Openness”, Journal of Management and Business Research, December 2010;
Yuyu Liu, Zhuo Lou, Jun Liu, Jiwen Song, “Influential Factors for Corporate Reputation and Impact over Consumers’ Word-of-Mouth Behavior”, Journal of Management and Business Research, Volume 6, No. 3 (2009): pp. 348-353, p. 389;
Yuyu Liu, Jun Liu & Jiwen Song, JUN-AUG, “Corporate Reputation and Its Impact on Consumers’ Word-of-Mouth Behavior”, International Journal of Psychology, Vol. 43 (2008): p. 599;
Lifeng Zhong, Yuyu Liu, “Psychological Capital and Employees’ Work-Related Outcomes The Moderating Effects of Locus of Control”, International Journal of Psychology, Vol. 43 (2008): pp. 347-347;
Lifeng Zhong, Yuyu Liu, “Psychological Capital and Transformational Leadership Behavior The Moderating Effect of Traditionality”, International Journal of Psychology, Vol. 43 (2008): pp. 347-347;
Yuyu Liu, Xiaoke Huang, “A Study on the Impact of LMX-based Communication O


Book

Monographs
Yuyu Liu, Enterprise Culture Shaping, China Renmin University Press, December 2012;
Yuyu Liu, Power of Enterprise Image, China Market Press, February 2006;
Yuyu Liu, et al., Overview of PR Skills and Practices, Beijing University of Technology Press, September 1993;
Yuyu Liu, et al., Everything about Modern Enterprise Leaders, China Machines Press,  December 1992.

Services & Awards

Key community services

Senior Advisor to China Machinery Enterprise Management Association


Honors and Awards

The First Place of the First Basic Teaching Skill Contest for Young Teachers at Renmin University of China

RMBS made the Top-50 list of MBA,
EMBA and EE programs——The Financial Times

Renmin University of China

@Business School, Renmin University of China 京ICP备05066828号-1