Jun Pang Depart.:Marketing Academic Title:Associate Professor Tel:8610-82500523 Email:pangjun@rmbs.ruc.edu.cn

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2010       Ph.D., Business Administration, Guanghua School of Management, Peking University
2008-2009  Visiting Ph.D. Candidate, the Sino-U.S. Fulbright Project, Stern School of Business, New York University
2004       Bachelor, Business Administration, Guanghua School of Management, Peking University

Working Experiences

2016-Present    Associate Professor, Department of Marketing, Renmin Business School, Renmin University of China
2010-2016        Assistant Professor, Department of Marketing, Renmin Business School, Renmin University of China

Research Interests

The Influence of Social Factors on Consumer Behavior, Sensory Marketing, Nostalgia Marketing, Cross-Cultural Consumption Psychology and Behavior


Principles of Marketing (for Undergraduates);Consumer Behavior Seminar (for Doctoral Students); Empirical Research Methods (for Doctoral Students); Experimental Design (for Doctoral Students); Marketing Classic Seminar (for Doctoral Students).



Selected Academic Articles:
•Pang, Jun, Hean Keh Tat, Durairaj Maheswaran and Xiuping Li (2017), “‘Every Coin Has Two Sides’: The Effects of Dialectical Thinking and Attitudinal Ambivalence on Psychological Discomfort and Consumer Choice,”, Journal of Consumer Psychology, 27 (2), pp. 218-230.

•Ziqi Shang, Jun Pang*, Xiaomei Li (2017), The Influence of Time Sign on Consumers' Positive Illusion and Risk Oriented New Product Preference, Journal of Marketing Science (in Chinese), already accepted.

•Pang, Jun and Lingyun Qiu (2016), “Effect of Online Review Chunking on Product Attitude: The Moderating Role of Motivation to Think,” International Journal of Electronic Commerce, 20(3), pp. 355-383.

•Huan Chen, Sheng Bi, Jun Pang* (2016), The Influence Mechanism of Power Perception on Nostalgia Preference, Acta Psychologica Sinica (in Chinese), 48 (12), pp.1-11.

•Sheng Bi, Jun Pang, Yilin Lv (2016), The Influence Mechanism of Pressure on Nostalgia Preference, Journal of Marketing Science (in Chinese) 12(1), pp.38-50.

•Jun Pang, Sheng Bi (2015), The Demand of Advertising – Influence Mechanism of Brand Origin Country Stereotype Matching Effects on Brand Attitude, Acta Psychologica Sinica (in Chinese), 47(3), pp.406-416.

•Jun Pang, Zhuozhao Song, Yilin Lv (2014), Desire for Revenge and Avoidance: Gender Differences in Consumer Responses to Failure of Utilitarian and Hedonic Products, Management Review (in Chinese), 26(2), pp.94-105.

•Qiu, Lingyun, Jun Pang and Kai Lim (2012), “Effects of Conflicting Aggregated Rating on eWOM Review Credibility and Diagnosticity: The Moderating Role of Review Valence,” Decision Support Systems, 54(1), pp.631-643.

•Keh, Hean Tat and Jun Pang (2010), “Customer Reactions to Service Separation,” Journal of Marketing, 74 (2), pp.55-70.


Jun Pang, “Advertising and Promotion” By George E. Belch&Michael A. Belch,Renmin University Press.

Services & Awards

Key community services

•Member, Editorial Board, Journal of Marketing Science (in Chinese);
•Member, the Doctoral Work Guidance Committee, China University Marketing Research Society

Honors and Awards

2015  Business School Graduate Teaching Excellence Award

RMBS made the Top-50 list of MBA,
EMBA and EE programs——The Financial Times

Renmin University of China

@Business School, Renmin University of China 京ICP备05066828号-1