General Management Department's Lecture


Theme:Optimal Distinctiveness and CSR Strategies in China

Speaker:Eric Zhao (Associate Professor of Management and Entrepreneurship Kelley School of Business, Indiana University)

Time:2019-05-27 10:00

Address:Room 1008, Mingde Business Building



Building on recent development in optimal distinctiveness (OD) research, we identify two dimensions of corporate social responsibility (CSR) practices—CSR profile extensiveness and CSR profile deviation—and examine the antecedents of both. We theorize on how state control and analyst coverage of a firm shape its CSR profile extensiveness and deviation, and how these main effects vary depending on whether a firm is part of a stigmatized industry and the competitive intensity of its industry. We test our predictions using a proprietary database of 942 Chinese publicly listed firms between 2008 and 2016. Our findings demonstrate that the behavioral patterns that OD encompasses are more heterogeneous than generally recognized.


Registration of activities


Your registration information has been received!

Please wait patiently for the organizing committee's SMS notification to register successfully. Thank you for your attention.

If your browser does not automatically jump, click here

RMBS made the Top-50 list of MBA,
EMBA and EE programs——The Financial Times

Renmin University of China

@Business School, Renmin University of China 京ICP备05066828号-1